Europeans really like pubs. It’s where many spend quality time on the weekends (or the occasional boozy weeknight) drinking pints and catching up with friends. But much like other businesses that rely on walk-in customers, pubs—as well as other bars and cafes—have really been struggling due to being closed throughout the coronavirus pandemic.
As Belgium emerges from lockdown, these community hubs will once again be able to open next week, after months without income.
To help support pubs and cafes as they reopen, and harness the goodwill punters will no doubt be feeling towards their favorite haunts, Brussels agency Happiness, part of FCB, has created a new campaign for trade association FedCaf Belgium urging people to “pay two, get one.”
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