1 Drink for the Price of 2? In Belgium, ‘Helpy Hour’ Aims to Give Pubs a Boost

Campaign hopes to reinvigorate bars after lockdown

The campaign introduces the idea of supporting local businesses with a 'helpy hour.' FedCaf / Happiness

Europeans really like pubs. It’s where many spend quality time on the weekends (or the occasional boozy weeknight) drinking pints and catching up with friends. But much like other businesses that rely on walk-in customers, pubs—as well as other bars and cafes—have really been struggling due to being closed throughout the coronavirus pandemic.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.