Sustainability Is More Than a Big Leafy Green Picture
With brands cowering behind sustainability tropes (i.e.: the babbling brook, leafy green forest), the message gets lost.
How the Next Phase of the Anti-Greenwash Movement Came to Life
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
Temu’s Advertising Avalanche Is Impossible to Ignore
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.
Here’s My Beef With Ad Agencies
A CMO’s take on why the current ad agency model is broken.
Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
The solution may lie in one of the biggest trends in programmatic.
The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
What We Lose When Influencers Only Post Paid Content
When influencers are paid for every visit, post and shout-out, the magic of genuine recommendation is lost.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
The Rise and Remit of the Chief Brand Officer
Prescient, brand-savvy companies are recognizing every touch point as both an engagement and a brand-building opportunity.
9 Arguments Against Timesheets and for Modern Compensation Models
There are better, more collaborative ways for ad agencies to structure payments today.
There’s a Better Way to Do Influencer Trips
The marketing tactic works, but recent voyages have garnered criticism.
Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
There is potential to disrupt the annual brand tradition by going beyond the Instagram post.
Social Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or Flop?
Given current market dynamics, double-digit growth may only be sustainable for the short term.
Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
While the rest of adland is chasing awards, these creatives are questioning the status quo.
There’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping Pace?
Are Retail Brands Keeping Up With Women's Sports?