The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
What We Lose When Influencers Only Post Paid Content
When influencers are paid for every visit, post and shout-out, the magic of genuine recommendation is lost.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
The Rise and Remit of the Chief Brand Officer
Prescient, brand-savvy companies are recognizing every touch point as both an engagement and a brand-building opportunity.
9 Arguments Against Timesheets and for Modern Compensation Models
There are better, more collaborative ways for ad agencies to structure payments today.
There’s a Better Way to Do Influencer Trips
The marketing tactic works, but recent voyages have garnered criticism.
Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
There is potential to disrupt the annual brand tradition by going beyond the Instagram post.
Social Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or Flop?
Given current market dynamics, double-digit growth may only be sustainable for the short term.
Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
While the rest of adland is chasing awards, these creatives are questioning the status quo.
There’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping Pace?
Are Retail Brands Keeping Up With Women's Sports?
The 10-Year Tension: Women Need More Time, Not More Balance
Flexibility alone can’t solve women's physiological limitations and society’s expectations. Ad agencies have the ability to level the playing field.
Living in a Sound-On World: Sonic Branding Is Key for Brand Identity
A sonic strategy must be baked into the creative process from the beginning.
What Does a Chief AI Officer Look Like in the Marketing World?
What brands must consider when hiring for this role to stay competitive.
Marketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary
The ad industry must understand the history of systemic racism before referencing diverse communities.
Not All Performance Marketing Tactics Are Created Equal
Marketers are trading traditional channels for shiny new performance tools.