How Social Metrics Can Lure Brands Into a Repetitive Rut

Likes and shares may boost brand confidence, but it won't lead to a larger audience.

How to Open Your Mind to Amazon’s Marketing Potential

Amazon Spark, Alexa, sponsored content—these are just some branding opportunities available through the platform.

I Was a VR Skeptic Just Like You. Here’s What Brought Me Around

It's easy to write it off as the latest marketing trend.

3 Guidelines for Navigating the Era of Audible Branding

Voice and its artificial intelligence offer a new arena of branding.

Advertisers Were Slow to Embrace the Web, and They’re Doing It Again With Podcasts

Audio has audience, growth and solid ad standards, so where's the investment?

Can Traditional Beauty Companies Compete With Disruptors Dominating Instagram?

New brands are seeing explosive growth by being on social platforms natively.

It’s Time to Hire a Chief Brand Safety Officer

Other major companies may follow BOA's decision to hire someone to maintain brand image.

Thanks to GDPR, Marketers Will Wield Data Like a Scalpel, Not a Broadsword

General Data Protection Regulation will push brands to earn consumers' trust.

Respect the Moca: Mobile Casual Gamers Are 200 Million Strong but Largely Ignored

Game apps have grown 50% in 3 years. Are marketers noticing?

How Loyalty Marketing Can Survive in a Gen Z World

Brands will find huge differences across generations.