8 Steps to Build a Voice Skill That Aligns With Your Brand’s Vision

Unfortunately, Google may not have all the answers to your questions along the way.

3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts

The market is finally ready for this new level of transparency.

How the VR Industry Isolated Its Users and Creators by Not Utilizing Existing Skill Sets

Instead of building upon what was already in place, it demanded new processes, learning new camera techniques and more.

How Digital Advertisers Are Adapting Habits to Reach Audiences That Prefer TV

Facebook, Amazon, Apple, Netflix and Google are projected to have spent around $1.8 billion for television ads.

4 Steps That Will Make Your Company’s Customers Into Superfans

Consumers are more likely to purchase a product based on a friend's suggestion versus a celebrity's.

Working Fervently Toward the Bottom Line Is Isolating Consumers. It’s Time to Start Regaining Their Trust

Followups asking about user's experiences with a brand seem to resonate.

It’s Time for Brands to Stop Complaining About Transparency Issues and Take an Active Role in Creating a Solution

There won't be real change seen if companies don't step up and take more control.

My Secret to Not Aging Out of the Advertising Industry? Adjust Your Perspective

It all depends on your personal outlook and willingness to change.

How Personalizing Voice Skills Can Give Your Brand a Digital Boost

Gartner predicts that the smart speaker market will reach $3.5 billion in 2020.

While Well-Intentioned, VR Is Rooted in Privilege and Disregards Those in Need

AR can be made more accessible and reach those that virtual reality is missing.