For Brands to Truly Commit to Sustainability, We Need to Change Expectations Around Packaging

Recycling has a branding problem.

3 Brands That Successfully Used Trade Ins as a Marketing Incentive

Perhaps a competitor’s product can help sell yours, too.

The Pink Tax Is Affecting Women-Focused Industries—Including Cannabis

CBD-infused beauty and health products marketed to female consumers are often expensive.

How Putting Women in Leadership Positions Changed Our Agency for the Better

It all started with a simple appreciation of the amazing talent we already had around us.

Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

Succesful media companies diversified away from an advertising-based model in favor of building out direct consumer revenue lines.

How Motherhood Helped Enhance My Experience as a Marketing VP

Agencies can be more encouraging with new moms.

The NCAA Compensating Players Was a PR Stunt

A deeper look at the NCAA’s decision actually reveals that what they actually did was nothing at all, merely smoke and mirrors.

Facebook’s New Logo Is Neutral—and That’s the Point

It isn’t intended to design a point of view; it is intended to communicate the absence of a point of view.

Beyond Transparency, It’s Time to Start Maximizing Capability

Don't make fundamentally flawed decisions when it comes to programmatic advertising.

Where Apple TV+ and Disney+ Are Likely to Outperform One Another

Apple TV+ and Disney+ are huge steps toward transforming advertising.