This is a Profile
This is a Profile

The Hallmark Channel Has to Be Brave to Evolve Its Brand

Companies can utilize a radically different strategy when being accused of moral wrongdoing.

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We Need to Get Rid of the Chief Diversity Officer Role

The CDO role must be eliminated and instead replaced and expanded upon with a newly created role to ensure equity as a core function.

This is a Profile

It’s Time to Come to Terms With Online Life Falling Short of Our Real-Life Expectations

Nothing is more tragic than watching one of your friends singing Happy Birthday on mute.

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How Marketers Should Look at Making Copy and Communications More Inclusive

For marketers, coming to grips with inclusive language can be simple.

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Brands, Half of Your Insights Became Irrelevant in 2020

While insights are important for the marketing industry, they have become null and void with the Covid-19 crisis. It's time to rebuild them.

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It’s More Important Than Ever Agencies and Creatives Get Along

Three agency habits that make the final creative product better, including limiting feedback and then letting the reins loose.

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People of Color Drive Culture. They Will Save Advertising

Change depends on companies supporting the Bipoc voices they bring on board.

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Why Latinos Are Leaning Into the #BlackLivesMatter Conversation

The same skills we’ve honed to make people fall in love with brands can also be used to solve some of the world’s toughest problems.

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Want to Be Taken Seriously? Don’t Be Fake. Be Consistent

To be taken seriously in times like these, brands need to demonstrate consistency while being open and transparent.

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The Case—and the Cries—for More Diverse Visual Content

Parterning with diverse creators for brand storytelling is called for, and necessary.

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This Time Is Different. Facebook’s Issue Is More Pervasive

People now judge brands differently for being on Facebook, and brands will need to alter their strategies as a result.

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Brands Against Facebook Are Realizing They Have More Leverage as a Collective

What will the long-term impact of the Facebook advertiser boycott be?

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What Going Dark on Facebook Really Means for Your Brand

July has inadvertently become a time to experiment. As marketers, we wonder what impact pulling out of Facebook will have on a brand’s business.

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When It Comes to Brands, ‘Cancel Culture’ Is the Right Approach

Brands need to be more worthy and authentically prove that worthiness across a broader spectrum of actions than ever before.