How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help
Absence makes the Gen Z heart grow fonder.
The Hallmark Channel Has to Be Brave to Evolve Its Brand
Companies can utilize a radically different strategy when being accused of moral wrongdoing.
We Need to Get Rid of the Chief Diversity Officer Role
The CDO role must be eliminated and instead replaced and expanded upon with a newly created role to ensure equity as a core function.
It’s Time to Come to Terms With Online Life Falling Short of Our Real-Life Expectations
Nothing is more tragic than watching one of your friends singing Happy Birthday on mute.
How Marketers Should Look at Making Copy and Communications More Inclusive
For marketers, coming to grips with inclusive language can be simple.
Brands, Half of Your Insights Became Irrelevant in 2020
While insights are important for the marketing industry, they have become null and void with the Covid-19 crisis. It's time to rebuild them.
It’s More Important Than Ever Agencies and Creatives Get Along
Three agency habits that make the final creative product better, including limiting feedback and then letting the reins loose.
People of Color Drive Culture. They Will Save Advertising
Change depends on companies supporting the Bipoc voices they bring on board.
Why Latinos Are Leaning Into the #BlackLivesMatter Conversation
The same skills we’ve honed to make people fall in love with brands can also be used to solve some of the world’s toughest problems.
Want to Be Taken Seriously? Don’t Be Fake. Be Consistent
To be taken seriously in times like these, brands need to demonstrate consistency while being open and transparent.
The Case—and the Cries—for More Diverse Visual Content
Parterning with diverse creators for brand storytelling is called for, and necessary.
This Time Is Different. Facebook’s Issue Is More Pervasive
People now judge brands differently for being on Facebook, and brands will need to alter their strategies as a result.
Brands Against Facebook Are Realizing They Have More Leverage as a Collective
What will the long-term impact of the Facebook advertiser boycott be?
What Going Dark on Facebook Really Means for Your Brand
July has inadvertently become a time to experiment. As marketers, we wonder what impact pulling out of Facebook will have on a brand’s business.
When It Comes to Brands, ‘Cancel Culture’ Is the Right Approach
Brands need to be more worthy and authentically prove that worthiness across a broader spectrum of actions than ever before.