3 Ways to Be More Creative With Healthcare Advertising

Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week.

5 Times the Next Big Thing Failed to Kill the Last Big Thing

One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the Internet is challenged: When will apps or Facebook kill the Web?

One CEO’s Prescription for the Ad Industry: More Office Hugs

You can't grow up in a large Italian family and not be a hugger. For one, it's physically impossible to avoid the hugs. They come at you fast and loud and for all sorts of reasons. It's your job to smile, open your arms and catch them. Yes, I'm a hugger. I dispense them with reckless abandon. You just got promoted? Bring it in. Your chocolate Lab died?

Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps

One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile messaging apps.

An Open Letter to the AAF President on the Ridiculousness of All-Male, All-White Juries

Dear Mr. James Edmund Datri, The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising Awards judging, I wondered if it might be 1955:

The Oscars Missed a Valuable Chance to Tell a More Inclusive Story

Hollywood loves a great sequel. Not simply because they offer opportunities to tell a story again. Sequels are high on the list of A-list directors and studio networks because the great ones do three things exceptionally well: • They reengage foundational audiences to come back for more;

5 Questions You Should Answer If You Want Your Mobile Marketing to Work

While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with brands.

Why Marketing for the Year In Which We Actually Live Is a Game Changer

There's a discussion I want to have with the entire marketing world. Agencies, clients, everyone.

Why the Super Bowl Is One of Advertising’s Last Safe Bets

In the olden days, the Super Bowl was the place where the greatest brands dared to place ads. It was the arena of boldness. Of daring. The most hard-core advertising forum of all.

6 Ways Brands Can Draft Modern Sports Fans

On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent global We Know Sports Fans study of 2,000-plus sports fans across the U.K., U.S., Japan, Spain and Brazil reveals 86 percent would welcome more sponsorship in sports experiences.