Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.

In the Earbud Era, Sonic Branding Is Marketing’s Biggest Missed Opportunity

Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the effortless harmony of a choir, to listen to another human's heartbeat?

Content Marketing Is Moving Toward a Zen State of Storytelling

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with as the answer inevitably leads to more questions. "I'm in content" is clearly a nonsensical thing to say.

The New Generation of Hybrid Creatives Is Here. Is Your Agency Ready for Them?

Meet Jason. He's an art director/filmmaker/editor/web designer. Or say hello to Sarah. She's a writer/art director/journalist/photographer.  Over there's Ayusha. She's a planner/art director. 

Why Digital Video Is the Ultimate Equalizer Among All Media

The popular media industry narrative has always revolved around a war between worlds. Television and video duking it out for primacy, especially around the NewFronts and upfronts season. Mobile and PC have long been pitted against each other, in spite of their complementary nature.

It’s Time for Marketing’s ‘Token Women’ to Shatter the Glass Holding Others Down

At this year's South by Southwest, I snuck into the back of a panel on bro culture called "Dude, Where's My Patriarchy?" On stage were four women on whom I have Twitter-crushed hard for a while: journalists Ana Marie Cox, Rachel Sklar and Jazmine Hughes, and communications powerhouse Tracy Sefl.

Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective

I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll. The original commercial, which aired in 1959 (and of course is up on YouTube), shows Barbie in various outfits, from ball gowns to bathing suits.

Prince’s Most Inspirational Talent Was Mastering the Art of Surprise

What defines talent? Or lasting ideas? A legacy? Prince knew. From the beginning, he used surprise to his advantage. He surprised the experts in the recording studios with stunning ability on almost every instrument at a very young age.

Why the Future of Risk-Taking, World-Changing Creativity Depends on Awards

This is not another rant. Every now and then, the debate about "awards for awards' sake" pops up in our industry, and I think that's good. I think that's healthy. No doubt the skeptics have a point when they point their fingers at ideas created purely for juries.