Success in Native Advertising Hinges on Preserving Best Practices

The drumbeat around native advertising has been pretty loud over the last few months and with good reason. Great online content drives consumer engagement. People are passionate about the content they love and about the sites they visit regularly to discover and share that content.

Genuine Brand Publishing Needs to Trump Generic Content Marketing


Brazil’s World Cup Is a Marketer’s Dream, but Also a Potential Nightmare

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup, 715 million for the finals alone.

A Viral Audience Can Only Happen With the Right Marketing Bait

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch.

Why Agencies and Brands Need to Embrace True Storytelling

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.

The Death of the Tagline

The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.

Why Companies Need a Head of Content Strategy, Creation and Distribution


The Marketer’s Guide to Reaching Millennials

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to connect with the demo.

Why the New Union Contract Is Good for Everyone

While the advertising industry’s new contract with SAG-AFTRA is still awaiting approval by rank and file members, agencies and talent alike should be closely considering how it is already remaking their respective livelihoods and the frontier of creativity.

These Are the Biggest Hurdles Facing Social TV

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.