Inside Amazon’s Super Bowl Ad, Starring Scarlett Johansson, Colin Jost and a Psychic Alexa
The platform's formula for success is poking fun at itself—and finding stars willing to do the same.
Shaq and Melissa McCarthy Are Alexa’s Newest Voices
Amazon says celebrities help enhance the voice assistant’s personality.
Forgot How to Make Small Talk? Alexa Can Help
A week before Prime Day, Amazon has equipped Alexa-enabled devices to support customers easing back into social gatherings.
In Apple’s Holiday Ad, Tierra Whack and Her Tiny Twin Show Off the Potent HomePod Mini
The rising rap star gets energized by the new, smaller voice assistant.
Alexa Hilariously Disrupts Epic Moments in Droga5 London’s Ads About Voice Control
It's a bit like having a magical power.
The Hottest Ad Format of 2020 Is Radio-Like Audio Ads
Everything old is new again as smart speakers revive audio.
Walmart’s Voice Device Will Help Employees With Day-to-Day Tasks and Emergency Situations
Walmart's Ask Sam app offers answers to associates and customers in real time.
New Voice Apps Are Declining as a Breakout Hit Remains Elusive
Amazon's Alexa platform has yet to see a viral app hit that might boost interest in its marketplace.
The Future In-Car Experience and What It Means for Marketers
Connected vehicles present a unique opportunity.
Amazon’s Patrick Gauthier Says Retailers Should Prepare for Voice Commerce
Consumers are finally warming to the idea of voice-enabled shopping.
What We Can Expect From Voice Devices in 2020
We were wrong to assume that chatbots and voice bots would naturally slide into their role as autonomous shopping tools.
Here’s What Amazon Prime Members Loved Most in 2019
Their favorites included avocados, Jack Ryan and Old Town Road.
Google Struggled to Sell Smart Speakers in Q3, But Amazon Killed It
Amazon shipped almost three times as many devices during the quarter, according to tech analysis firm Canalys.
Walmart Expands Voice Ordering to Apple’s Siri
In the increasingly competitive field of online grocery, Walmart is adding more functionality to its digital shopping cart.
Amazon and Google Can’t Keep Up With Local Devices in China
Amazon and Google can't compete with the fast-growing Chinese market against local players like Alibaba, Baidu and Xiaomi.