Not All Performance Marketing Tactics Are Created Equal
Marketers are trading traditional channels for shiny new performance tools.
Who Is the Chief Medical Officer of American Households?
Women are more likely to be responsible for healthcare-related decisions, but brands are missing out.
Retail Media’s New Secret Weapon Is Incremental ROAS
Traditional metrics may not accurately reflect the impact of new brand initiatives.
Progressive Marketers Are Tracking a New Metric: Share of Model
Measuring how large language models like ChatGPT perceive your brand will become essential.
Reformation’s Monica Lewinsky Campaign Reflects Power, Purpose and Promise
The brand featured the former White House intern-turned-activist in this year's voter advocacy campaign.
Physical Retail Is the New TV
We are one step closer to the in-store equivalent of Nielsen TV ratings.
Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
What brands can learn from the #TrippinWithTarte Bora Bora backlash.
B2B Influencer Marketing: It’s Not Rocket Science
82% Of biz decision-makers consider B2B monotonous. But it doesn't have to be.
True Inclusion Is Defined by Long-Term Commitment
Once you realize you’ll never be ahead or in control of culture, you attain the grace to have flexibility in achieving your goals.
To Drive Macro Business Changes, Think Micro
How to identify the micro shifts in processes that can make a macro difference.
Don’t Let Trends Distract You From Connecting With ‘Unreasonable’ Customers
It’s imperative that we shed our bias toward assuming rationality.
Owning Your Crown: The Importance of Celebrating Black Hair in Advertising
It is becoming abundantly clear that working in an environment that champions individuality can lead to a surge of creativity.
Empowered Customers Are Driving a New Era of Brand Meritocracy
Brand-building remains crucial, but the approach needs adaptation.
What Role Do Ethics Play in Media Planning And Buying?
A much-needed framework for ethically evaluating media partners while still prioritizing key business results.
Let’s Talk About Consent and the Future of Permission-Based Marketing
It's time for a new path forward in permission-based marketing.