Papa Johns Gave Away $58,000 Pizzas During Super Bowl 58
The marketing stunt is some of the first work from creative AOR The Martin Agency.
Why the Edible Pop-Tarts Bowl Mascot Will Live On in Marketing
What marketers can learn from the character that stole hearts (and stomachs).
Loki Opened a Portal in Los Angeles in a Viral Stunt Promoting Meta’s New Game
Loki voice actor Matt Mercer, one of the biggest stars in gaming, joined The Game Awards host and founder Geoff Keighley on stage for the world premiere of Asgard’s Wrath [...]
3 Lessons for Startups to Make Their Early Marketing Successful
After prior app success, Juan Pablo Ortega is doing it again for his global payment management company, Yuno.
Beyond Virality: Understanding TikTok’s New Growth Patterns
Many creators have noticed their videos are taking longer to hit the For You page.
How Drake and 21 Savage’s Album Rollout Stunt Called Out Stale Music Marketing
How can marketers break the monotony?
‘It’s Corn!’ Achieving Cultural Relevance Through a Vegetable
The viral video stole hearts and opened doors for brands to enter the conversation and reach new audiences.
Attracting Gen Alpha to Work in Agency-land Requires a New Set of Priorities
It's an uphill battle we need to advance now.
Applebee’s Didn’t Commission ‘Fancy Like,’ but It Was Happy to Have an Organic Brand Partner
And how the restaurant turned an organic viral sensation into a brand partnership.
How Nestlé and Wunderman Thompson Australia Sparked a Viral Brand Moment on TikTok
KitKat is encouraging fans to share their consumption habits on TikTok under the hashtag #rulebreak.
Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator
Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.
Do Marketing Influencers Really Influence? Or Do Brands?
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new. We marketers have been “influencing the influencers” [...]
What Marketers Should Know Before Creating Memes, GIFs and Short-Form Content
If marketers can continue to create short-form content in shapes and sizes, GIFs and memes could make the most impact.
Dr. Pimple Popper: Skincare’s Gross Social Media Superstar
Is there any topic more boring and unlikely to draw an audience than dermatology? If I wanted to make something sound uninteresting, I'd say it was about "pimple popping." How [...]
10 Lessons From My First Viral Video
Creating a video and having it go viral is surely every marketer’s dream. Last month, it happened for me. The outcomes — ranging from monetization to brand awareness — were [...]