Papa Johns Gave Away $58,000 Pizzas During Super Bowl 58
The marketing stunt is some of the first work from creative AOR The Martin Agency.
The Third-Party Candidate: How Cookie Deprecation Will Shape Political Advertising in 2024
Cookie deprecation will impact political ad spend this year, benefiting publishers with premium video inventory, while more spend flows to CTV.
The Marketing of Doctor Who Is About to Enter a Whole New Dimension
The BBC Studios Scripted department's marketing team talks Disney, brand partnerships and fandom.
What Marketers Should Know About Adventr’s Interactive Digital Video Ads
The ad-tech company raised $5 million in seed capital, including an investment from John Legend.
Literally Media, and Its Legacy Comedy Brands, Enter the Video Era
The company behind Cracked and eBaum's World aims to be the Comedy Central of CTV.
At Insider, Video Consumption Peaks as CTV Viewing Tops 50%
A shift in content strategy, as well as increased focus on watch-time, are responsible for the uptick.
Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Linear fall TV ratings are declining, so marketers reveal strategies for a streaming video future.
Lights, Camera, Ads: Performance Advertisers See Revenue Gains From Cinema Ads
NCM's data-driven audience platform combined with an audience scale exceeding 10 million moviegoers, have enabled NCM to win both old and new ad accounts.
Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction
Publishers are lagging for a variety of reasons.
YouTube Is Now TV—Here’s Why Food and Beverage Brands Should Embrace It
Is too much of our industry still failing to take it seriously as a product discovery hub?
Introducing Marketing Vanguard by Adweek
A new resource for C-level marketing leaders.
Vogue’s Met Gala Livestream Notched 53 Million Views in 24 Hours
Inside Vogue's diversified strategy that drove huge viewership growth and subscribers.
The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety
There is no deadline for supply-side partners to adopt the new standards—yet.
New Video Ad Classification Will Alter How Marketers Direct Budgets
The in-stream/out-stream binary has expanded to four categories.
As Advertisers Pivot to Out-Stream, What’s the Incentive for Publishers?
In an ideal world, seamless adoption of the IAB guidelines on both sides of the advertising ecosystem would happen. So why haven’t they been applied, and why hasn’t inventory been [...]