WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront
WBD adds David Porter to lead ad sales research and data insights.
Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising
Krishan Bhatia is joining Amazon Ads as vp, global video advertising.
Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand
Scripps features Caitlin Clark and ION rebrand in its upfront pitch deck.
AMC Networks’ New Walking Dead Spinoff and Upfront Pitch Feed Into Doggone Fandom
AMC's upfront pitch includes a new Walking-Dead-adjacent series, more ad tiers and expanded Audience+.
GroupM Launches Dedicated Women’s Sports Marketplace at Upfront
A dedicated women's sports marketplace hits the upfront thanks to GroupM.
Disney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues
The Disney+ and Hulu app integration comes with new branding.
NBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery
At One24, the company highlighted generative AI, shoppable capabilities and measurement enhancements.
Comscore Gains National Accreditation for TV Household-Level Measurement
The Media Rating Council accredited Comscore for local and national TV using big data.
Advertising on Disney Streaming Gets Simpler With Google, The Trade Desk Deals
Disney looks to make streaming ads simpler with Google, The Trade Desk partnerships.
CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet
CBS and WBD have huge year for Men's March Madness ads sales.
A+E Networks Measures Up at Upfront With 2,500 Hours of Content, New Measurement Tool
A+E Networks is offering more content and new measurement solutions at upfront.
Fuse Media Partners With Lionsgate, Tastemade and TMB to Increase Multicultural Scale
Ahead of upfront, Fuse Media Partners with Lionsgate, TasteMade and TMB.
Amazon Becomes Latest Streamer to Join Upfront Week
Amazon is joining upfront week with an event on May 14.
TelevisaUnivision Shakes Up Upfront With Non-Traditional Event, New Venue
TelevisaUnivision is back at the upfront with a new event and new venue.
Fox Returns to Upfront With First Presentation Under New Ad Sales Chief
Fox returns to upfront with first presentation under new ad sales leader.