Freeform Wants to Redefine What a Network Can Be for a Young Adult Audience

The blend of linear and digital viewing options makes for a curated TV network experience for a younger generation of viewers.

Crackle Hopes a Customized Streaming Experience for Viewers Is a Big Hit With Advertisers

With a focus on psychographics, Crackle is moving beyond demographics when creating programming.

Nielsen Touts That Its Total Audience Ratings Reveal Where Some Networks Are Growing

CBS, TBS and ESPN experienced big growth in viewers from streaming services.

An Invigorated Viacom Is Bouncing Back and Scaling Down This Year After a Chaotic 2016 Upfront

The company is ready to share its new strategy with buyers with a focus on the company’s 'flagship six' networks with global revenue potential.

For Some Networks, Bigger Is Actually Better at the Upfronts

AMC and A+E are reversing course and reinstituting their upfront productions.

After Resuscitating VH1, Chris McCarthy Is Ready to Breathe New Life Into MTV

The network chief is betting big on live and unscripted shows in an attempt to save the iconic brand that's been hemorrhaging viewers for years.

Pop Lands a Keanu Reeves Comedy Series and Syndicated Rights to The Goldbergs

In its upfront slate, the network also branches out into scripted drama for the first time.

Despite Connie Britton’s Departure, CMT Is Renewing Nashville for Yet Another Season

The country music network, which rescued the drama from cancellation last summer after ABC canceled it, gives it new life once again.

Turner, Fox and Viacom Tap Accenture to Run Their Audience Targeting Platform

They share new details about efforts to make OpenAP, which will go into beta this summer, the industry standard.

FX’s Upfront Lacked an Ad Sales Chief, but It Did Have the Season 3 Premiere of Fargo

CEO John Landgraf says his network offers advertisers their 'one choice' to appear in quality ad-supported television.