United Airlines Promotes President Scott Kirby to Chief Executive

CEO Oscar Munoz, who has been with the company since 2015, is staying on.

CEO and CFO of Expedia Resign After Failed Reorganization

Mark Okerstrom and Alan Pickerill are out at the travel giant.

Busy Philipps on the Benefits of Traveling Spontaneously as a Family

The actress and mom of two has partnered with the last-minute reservation app HotelTonight.

TripAdvisor Gives Small Businesses a Boost With Self-Serve Advertising Platform

Through the TripAdvisor Media Manager, brands and media buyers will be able to submit their own banner ads directly to the platform.

Branded Airbnb Homes Are Becoming a Lucrative Way to Get Exposure

Jim Beam, Barbie and Downton Abbey all see success with unique rentals.

Airbnb Experiences Will Get the Same Scrutiny as Its Home Listings

The home-sharing platform's pledge to verify all homes has been extended to events.

Focusing on Hospitality Made the Taco Bell Hotel So Successful

At Brandweek, Taco Bell’s Jennifer Arnoldt explained how its hotel activation became a nationwide sensation.

Lufthansa’s Empathic Marketing Doesn’t Focus on Conversions

The premium German airline "recalibrated" its strategy with experimental marketing and partnerships with IBM.

Hyatt Joins IHG, Hilton and Marriott in Eliminating Miniature Toiletries

The hotel chain is replacing its miniature shampoo and conditioner amenities with larger bottles in its 20 brands.

How Lufthansa’s Marketing Chief Is Taking Air Travel to New Heights

Alexander Schlaubitz on navigating the unique challenges of the airline business at Brandweek.