Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone
Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.
Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's Sora has agencies bracing for yet another AI disruption.
Wieden+Kennedy Lays Off 20% of Portland Staff
The agency is restructuring the office under new president Jason White.
A Ukrainian Agency Looks Back on 2 Years of War Through a Creative Lens
Bickerstaff.734 discusses how the agency stays strong after so much devastation.
Could Brands Fix Independent Film’s Funding Problem?
The marketing industry's Hollywood aspirations are already impacting indie filmmakers.
W+K Vet Jason Bagley Enlists Top Industry Leaders for Advertising Coaching School
Jess Monsey, Danilo Boer, Ben Levy, Brendan Gahan and John Patroulis sign on to teach.
How Mischief, FCB and VaynerMedia Keep Evolving to Meet Client Demands
Execs Kerry McKibbin, Emma Armstrong and Wanda Pogue explain their shifting business models.
2024 Will Push Ad Agencies to Pursue New Capabilities and Scale
After a flurry of M&A activity in 2023, what VML and Gut can teach the industry.
New Agency Business Expected to Rise in 2024
RSW/US study of agencies and marketers shows an anticipated uptick in spend and use of AI.
Blood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other
Bodyform and Knix owner Essity reflects on 10 years of busting taboos alongside agency AMV BBDO.
Virginia Commonwealth University Acquires The Creative Circus
The advertising portfolio school will be relaunched with help from McKinney.
From Reporting to Reduction: How Businesses Are Taking Action on Climate Change
Adland isn’t exempt from the legislation that’s coming down the pike.
Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO
It's time to find new ways to connect with consumers, plus predictions for 2024 and beyond.
Study: Ad Agencies’ Return-to-Office Mandates Pose Hiring and Retention Challenges
Job candidates prioritize flexible work over compensation, one staffing firm alleges.
Amid Cancer Treatment, Gale’s Kris Saim Finds Solace in Workplace Flexibility
Gale's Kris Saim urges employers to address the discomfort that typically comes with sharing a diagnosis.