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WPP Merges Geometry Into VMLY&R

While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.

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WPP Merges AKQA and Grey to Form AKQA Group

It’s the third such move for the holding company in the past 2 years.

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IPG Mediabrands Expands Creative Practice With Content Studio

Mediabrands Content Studio launches globally across 12 markets.

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Global Executives From McDonald’s and TBWA Launch Consultancy Pltfrmr

Chris Garbutt and Colin Mitchell will focus on creating brand platforms and developing a diverse "talent cloud."

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Adweek Survey Finds 40% of Brands Might Seek New Agencies in 2021

An Adweek survey of almost 70 marketers rated pandemic performance. Despite the tough numbers, there were plenty of bright spots, too.

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Mother New York’s Managing Director Is a Club Promoter and PAC Co-Founder

Katie Longmyer most recently served as chief of staff for Miguel McKelvey, who co-founded WeWork.

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Deutsch Splits New York and Los Angeles Offices Into Separate Agencies

Deutsch New York and Deutsch L.A. will lean into their individual strengths as separate agencies.

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How Brands Can Benefit from Production in the Cloud

Angus Kneale, former CCO at The Mill launches new model built for speed and quality.

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One of the Top Discrimination Lawyers in America Is Working With 600 & Rising

Cyrus Mehri took on Madison Avenue over a decade ago.

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Gerry Graf and Maxi Itzkoff Team Up to Launch Slap Global

The creativity-led business accelerator has offices in Buenos Aires, Madrid and New York.

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How The Richards Group Can Keep the Business Going Amid Its Moment of Crisis

The agency's prospects are grim but not unsalvageable.

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University of Texas’ Ad School Taps Lisa Bennett to Run New Real-World Program

She'll be executive director of The Lab, a student-run agency designed to give participants practical advertising and marketing experience.

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How a Difficult Reinvention Helped Colle McVoy Get on a New Business Hot Streak

Change isn’t easy, but the pain paid off.

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Reinvention or Brain Drain? Inside R/GA’s Transition

An exodus of leadership points to a new direction—whether the agency likes it or not.

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Dentsu Aegis Network Rebrands to Dentsu International

Dentsu Aegis Network is now Dentsu International.