Creators in Super Bowl Ads Signal a Shift in the Industry
Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.
Influencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024
The creator economy will only continue to boom.
Beyond the DM: The Creatorverse Exchange Unlocked a Wide Breadth of Opportunities
The program created by Adweek and Meta held valuable lessons for both brands and creators.
5 Creators Explain Success in the Attention Economy
Attention is the one currency that every marketer needs to be focused on, and it's probably the scarcest commodity out there.
What Brands Need to Know About Creator Marketing in 2024
Retail study by LTK shows 57% of people look to creators to make purchase decisions.
11 Things We Learned About the Creatorverse at Social Media Week Europe
Creatorverse lessons from PepsiCo, BuzzFeed, Estee Lauder and more.
The Cultural Evolution of Gaming
More people are playing games than ever before, and video games are crucial to the global cultural conversation.
Calling All Creators to Social Media Week 2023
This year's event was dedicated to the Creatorverse.
Silenced Voices: How Brands Can Break Barriers and Empower Asian American Creators
Sometimes, the most impactful brands and the strongest voices come from the creators themselves.
Inside The Creatorverse
Spotlighting the creator economy and how it can help marketers and agencies drive brand engagement.
How Microinfluencers Are Upending Brand Marketing and Customer Interactions
For companies, working with user-generated content has pros and cons.
Brands Are Shaking Up Their Creator Recruiting Strategies
Growing demand for long-term partnerships complicates the process for marketers.
Many Brands Can Thrive Without Influencers
For some marketers, banking on digital touch points and affiliate praise is a shortsighted strategy.
7 Myths About Creator Marketing
Why we believe them and why we’re wrong.
Drew Barrymore’s Creative Force Is Too Big for One Platform to Contain
Adweek’s Creator Visionary of the Year on breaking all the rules—from TV to social media.