How Paramount and Innovid’s Interactive Super Bowl Spots Scored Big
Paramount and Innovid found success with interactive Super Bowl ads.
Super Bowl Ad Impact Should Last More Than 30 to 60 Seconds
PepsiCo built its Super Bowl ad campaigns for Starry and Mountain Dew Baja Blast for added brand awareness and impact greater than 30 to 60 seconds.
Super Bowl Case Study: Inside a Spicy Social Marketing Win for Frank’s RedHot and Jason Kelce
McCormick and Colle McVoy brought in Jason Kelce and every food brand with a Big Game ad to help Frank’s RedHot score a social media win at Super Bowl 58
CeraVe’s Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’
CeraVe and Ogilvy discuss the build-up and reaction to one of the night's biggest moments.
The Flavor Files: How Spicy Is Truly’s Hot Wing Sauce Hard Seltzer?
Inside the beverage company’s Super Bowl-inspired brand stunt.
Too Hot for the NFL? Cardi B’s Spicy Ad for NYX Got Neutered for the Super Bowl
NYX's first broadcast and first Super Bowl ad got nixed by the NFL, causing a brand pivot and kicking up controversy.
Creators in Super Bowl Ads Signal a Shift in the Industry
Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.
A Rulebook for Reaching the New Mainstream: Super Bowl Edition
TelevisaUnivision’s broadcast provided new lessons for mainstage moments when speaking to the Latinx audience.
Dunkin’ and Ben Affleck Drop a Pop Banger After Super Bowl Ad
This Valentine’s Day, Dunkin’ and Ben Affleck drop a single from the DunKings, who debuted in their Super Bowl ad.
In The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter
A spotlight on the production teams that mirrored as beacons of inclusivity in this year’s Big Game.
Is the Short Super Bowl Ad a Lost Art?
When it comes to Super Bowl advertising, it's getting more difficult to stand out in 30 seconds.
Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings
Super Bowl 58 was the most-watched telecast ever, reaching 123.7 million viewers across platforms.
Robert F. Kennedy Jr. Faces Family Backlash Over Repurposed JFK Ad
The Super Bowl spot was funded by American Values, a Super PAC.
Super Bowl Ads 2024: Creatives Review the Highs and Lows
Creative leaders review the best and worst Super Bowl 58 commercials.
Who Won TelevisaUnivision’s Super Bowl Broadcast? The Ads That Invited the Whole Familia
Indeed, Nissan and Cricket leaned into Spanglish and the tight-knit familial aspect of Latinx culture.