Bryan Cranston Does His Best Jack Nicholson Impression in Mountain Dew’s Super Bowl Ad

The spot is a comedic riff on The Shining.

Jimmy Fallon Tries to Make Working Out Fun in Michelob Ultra’s Super Bowl Ad

Michelob Ultra is back in the game for a fifth year, with an ad starring Jimmy Fallon.

Finish the Adweek Crossword: Super Bowl Edition

Adweek makes a Super Bowl crossword.

New York Life’s First Super Bowl Spot in 30 Years Is All About ‘Love Through Action’

New York Life is using the Super Bowl ad to kick off its 175th anniversary campaign.

How the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Staple

Velveeta is a 'pasteurized recipe cheese product,' there are actual historical reasons why such a product exists—and makes a such good dip.

Adweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and Shortcomings

While machine learning isn't at a place where it can run a campaign, it could potentially assist creatives.

How Do Celebrities End Up in Super Bowl Ads?

Nabbing celebrities for Super Bowl ads involves analytics, negotiations and a strong backup plan or two.

Why Rob Gronkowski Will Be Wearing Wrangler Jeans to the Super Bowl

The global legacy brand is trying to establish a new name for itself.

You’ve Never Seen Jason Momoa Like You Will in Quicken Loans’ Super Bowl Ad

For its third Big Game appearance, the lender's touting its Rocket Mortgage brand.

Planters Pauses #RIPeanut Campaign—but Will Still Air Super Bowl Spot

The brand's Super Bowl Sunday plans remain unchanged in the wake of Kobe Bryant's death.