Sustainability Is More Than a Big Leafy Green Picture
With brands cowering behind sustainability tropes (i.e.: the babbling brook, leafy green forest), the message gets lost.
4 Creative Sustainability Campaigns That Cut Through the Noise
It’s apparent that in recent years, sustainability has become increasingly top of mind for marketers. But amid doom-and-gloom calls or greenwashing claims, it can be all too easy for consumers [...]
These 9 Marketing Leaders Are Building Climate Solutions Into Their Businesses
ADWEEK's 2024 Sustainability Stars are paving the way for greener fashion, advertising and CPG.
Greenhushing and a Softer Ad Market Spur Shifts in Publishers Monetizing Climate Reporting
Shifting brand attitudes have led to emphases on data, performance and events.
Most of Adland Is Crickets on Climate. But That May Still Be Productive
As regulations ramp up and activists continue their drumbeat on climate action, a period of greenhushing has the potential to separate the wheat from the chaff on advertisers’ sustainability messages, [...]
How the Next Phase of the Anti-Greenwash Movement Came to Life
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
Publishers Reeling From Carbon Emissions ‘Shakedown’
Publishers could see between 5-50% of buying opportunities blocked, as the various players scale their practices.
Sustainability Statistics
Plastic production decreased during the pandemic, but it didn't stay that way.
The State of Sustainability: The Hot, Hard Truth
ADWEEK's 2024 Sustainability Stars, plus campaigns and strategies that cut through the noise.
Chief Sustainability Officers Aren’t Marketers, They’re Multi-Hyphenates
CSOs are becoming key decision makers at brands like Ecolab and Reformation as their scope, and influence, widens.
The Beef Wars, Episode 1: The Rise of Plant-Based Meats
For the first installment of a new video series called The Beef Wars, ADWEEK spoke with Impossible CMO Leslie Sims as well as Solitaire Townsend, co-founder and chief solutionist at [...]
After a Greenwashing Ban, Innocent Gets a Fruity Ad Makeover
CMO Kirsty Hunter believes the juice will be worth the squeeze as smoothie-maker sharpens its purpose.
Lack of Revenue Benefits and Access to Data Thwart Media’s Green Progress
At the Green Media Summit, publishers and adtech firms shared roadblocks like a lack of data and adoption thwarting sustainable media initiatives.
Why Tito’s, Southwest and Jack Daniel’s Keep Going Back to Willie Nelson’s ‘Anti-Festival’
Luck Reunion started in 2012, initially requiring all brand signage to be hand-painted. Often described as an "anti-festival," it now pulls in millions of sponsorship dollars from 20 different brands—tapping [...]
The Enduring Power of Carhartt Comes From More Than Style
How a hard-wearing industrial brand lures laborers, rappers and fashionistas alike.