This Fossil Fuel Nonprofit Cut Ties With Havas Over Shell Account. Now It Has a New AOR
The Fossil Fuel Non-Proliferation Treaty Initiative, a global movement to promote international cooperation in support of a clean energy transition, has a new public relations agency of record: Stagwell-owned global [...]
Havas Agencies Could Be Stripped of B Corp Certification Due to Shell Account Win
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell's media account last year, B Corp's certifying body B Lab Global has [...]
In 2024, Expect Tensions to Rise With Global Temperatures
Adland is more aware than ever of its climate responsibility. The question that it must answer is where the scope of that responsibility ends.
Edelman’s Koch Connection Follows a Long History of PR-Led Climate Obstruction
PR firm Edelman's connection with the Koch network is the latest example of how PR firms can obstruct climate progress.
Climate Publisher The Cool Down Finds Profitability After Adding Ads
A B2B newsletter and an insights operation are in the works.
Greenpeace’s Trilogy of Terror Takes Aim at Climate Change Causes
The French campaign features three spots that parody horror movies.
Greenhushing Morphs to Green Silence Ahead of Election Season
Despite the need for climate literacy, major brands will likely avoid the conversation for fear of backlash.
How Agencies Cut Climate Impact in Ad Production
AMV BBDO is using AdGreen's carbon calculator tool.
5 Times Activists Roasted Adland’s Fossil Fuel Addiction During the Hottest Year Ever
Climate groups zeroed in on agencies' role in global warming in 2023.
Media Agencies Increasingly Include Return on Carbon Along With ROI in Plans
Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring ROC alongside ROI.
‘Sustainability Plus Profitability’ Requires a Unique Metrics Mix
Setting up measurements across all emission-driving activities is extremely complex. That’s why estimations are key to understanding "hot spots" for reduction.
20 Campaigns That Made Creatives Jealous in 2023
From Barbie's pinkwashing to Taylor Swift and Super Bowl spots, creatives loved these ads.
COP28 Is Over. Here’s What Marketers Should Know About the 2024 Climate Talks
Bigger than ever, this year's summit was a mixed bag.
Megadeth Drummer Helps Raise Awareness of Heavy Metal Contamination for Brazilian NGO
Wieden+Kennedy São Paulo and Sea Shepherd Brazil built a band to protect fish.
3 Trends Upending the Returns-to-Landfill Pipeline This Holiday Shopping Season
Retailers are gearing up for the busiest returns season of the year.