With streaming services gaining popularity, traditional television is becoming a thing of the past—and so are the commercials we grew up with. Marketing experts have had to develop creative ways to break into streaming and OTT (over-the-top) advertising in bypassing commercials altogether.
OTT advertising allows marketers the chance to connect with audiences through their streaming services like Netflix, Hulu, Disney, and more. OTT advertising allows marketers to connect with and engage with new audiences who have become unreachable through traditional television commercials.
Stay up-to-date with the latest streaming services and OTT advertising techniques to find out how to get your business in front of your target audience. Read more about streaming services, how they continue to develop and how marketers can carve out a place for themselves among streaming services.

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In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom

By Samantha Nelson

Shondaland and Flonase teamed up for a campaign ahead of the Season 3 premiere of Bridgerton.

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Paramount Hires a Bank to Explore the Sale of VidCon

By Mark Stenberg, Catherine Perloff

Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.

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How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games

By Bill Bradley

Amazon and Peacock's NFL success did not come down to the Taylor Swift Effect.

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Disney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues

By Bill Bradley

The Disney+ and Hulu app integration comes with new branding.

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What’s the Deal With The Netflix Effect?

By Rebecca Stewart

CMO Marian Lee is putting Netflix at the center of culture to drive viewership and capture ad budgets.

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From Then Till Now: Big Brands’ Enduring Love Affair With Product Placement

By Stephen Lepitak

With the help of technology, product placement is able to prove to its worth to brands.

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Advertising on Disney Streaming Gets Simpler With Google, The Trade Desk Deals

By Bill Bradley

Disney looks to make streaming ads simpler with Google, The Trade Desk partnerships.

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Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off

By Mollie Cahillane

This is the first year of a new $240 million media rights deal for women's soccer.

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ESPN, Fox and WBD’s Sports Streamer Snags Former Apple Exec as CEO

By Bill Bradley

ESPN, Fox and WBD have named Pete Distad as CEO of their sports streamer.

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CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet

By Mollie Cahillane

CBS and WBD have huge year for Men's March Madness ads sales.

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How a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary

By Mollie Cahillane

Presented by Puma, Shattered Glass highlights four WNBA MVPs.

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Exclusive: NWSL Tells Fans to ‘Keep Up’ Ahead of 2024 Season in New Creative

By Mollie Cahillane

The new NWSL campaign comes from agency Cartwright.

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Hot List: The Year’s Most Applauded TV Shows, People and Networks

By Bill Bradley

Buzzed-about animated series, revivals, late-night hosts and more.

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Channing Dungey Is ADWEEK’s 2024 TV Executive of the Year

By Mollie Cahillane

The chairman of Warner Bros. Television Group is delivering strong results.

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Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More

By Kathryn Lundstrom

Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.

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