BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service
The most passionate fans of series like Twenties get into the mix, too.
Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever
Extended sales and an emphasis on ecommerce are driving retailers to OTT.
HBO Max Will Binge-Release Remainder of Drama ‘Industry’ Over Thanksgiving Weekend
The final 5 episodes of HBO’s freshman drama series Industry will land on HBO Max Friday, marking another move from the streamer to woo new subscribers.
NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock
NBCU’s Today is expanding its Steals & Deals franchise to fledgling streamer Peacock with a shopping special.
How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi
Some AVODS are ideal for broad audience plays, while others work better for targeted efforts.
Eddie Murphy’s Coming 2 America Shifts From Theaters to Amazon Prime Video
It’s official: Amazon Prime Video has snapped up the worldwide streaming rights to Coming 2 America.
A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant
HBO Max surprised guests during a virtual coffee-making experience.
Wonder Woman 1984 to Simultaneously Debut on HBO Max and in Movie Theaters
Wonder Woman 1984 becomes the highest-profile film yet to make its debut on a streaming platform as a result of Covid-19.
How YouTube’s Bet on Music Will ‘Narrow the Gap’ in Audio Advertising
The platform adds new ad options as streaming booms during the pandemic.
PBS Will Air Peanuts Thanksgiving and Christmas Specials in Apple Deal
A Charlie Brown Thanksgiving and A Charlie Brown Christmas will run ad-free on PBS and PBS Kids in addition to streaming on Apple TV+.
Conan O’Brien’s Late-Night TBS Show Will End After 11 Years
After ending his TBS show in June 2021, he will head to HBO Max with a weekly variety series.
Virtual MVPD Service Hulu + Live TV Sets December Price Hike
The service’s $65 a month price point is comparable to rival services like YouTube TV.
HBO Max Strikes Distribution Deal With Amazon Fire TV
Streamer will expand to more than 40 million devices ahead of 2021 debut of ad-supported tier.
Gen Z and Millennials Fuel Disney+’s Seismic Year 1 Growth
One-third of childless millennials tell Morning Consult they use Disney+ at least once a week.
This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt
Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.