In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom
Shondaland and Flonase teamed up for a campaign ahead of the Season 3 premiere of Bridgerton.
Paramount Hires a Bank to Explore the Sale of VidCon
Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.
How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games
Amazon and Peacock's NFL success did not come down to the Taylor Swift Effect.
Disney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues
The Disney+ and Hulu app integration comes with new branding.
What’s the Deal With The Netflix Effect?
CMO Marian Lee is putting Netflix at the center of culture to drive viewership and capture ad budgets.
From Then Till Now: Big Brands’ Enduring Love Affair With Product Placement
With the help of technology, product placement is able to prove to its worth to brands.
Advertising on Disney Streaming Gets Simpler With Google, The Trade Desk Deals
Disney looks to make streaming ads simpler with Google, The Trade Desk partnerships.
Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off
This is the first year of a new $240 million media rights deal for women's soccer.
ESPN, Fox and WBD’s Sports Streamer Snags Former Apple Exec as CEO
ESPN, Fox and WBD have named Pete Distad as CEO of their sports streamer.
CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet
CBS and WBD have huge year for Men's March Madness ads sales.
How a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary
Presented by Puma, Shattered Glass highlights four WNBA MVPs.
Exclusive: NWSL Tells Fans to ‘Keep Up’ Ahead of 2024 Season in New Creative
The new NWSL campaign comes from agency Cartwright.
Hot List: The Year’s Most Applauded TV Shows, People and Networks
Buzzed-about animated series, revivals, late-night hosts and more.
Channing Dungey Is ADWEEK’s 2024 TV Executive of the Year
The chairman of Warner Bros. Television Group is delivering strong results.
Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.