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BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service

Streaming & OTT

The most passionate fans of series like Twenties get into the mix, too.

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Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever

Extended sales and an emphasis on ecommerce are driving retailers to OTT.

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HBO Max Will Binge-Release Remainder of Drama ‘Industry’ Over Thanksgiving Weekend

The final 5 episodes of HBO’s freshman drama series Industry will land on HBO Max Friday, marking another move from the streamer to woo new subscribers.

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NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock

NBCU’s Today is expanding its Steals & Deals franchise to fledgling streamer Peacock with a shopping special.

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How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi

Some AVODS are ideal for broad audience plays, while others work better for targeted efforts.

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Eddie Murphy’s Coming 2 America Shifts From Theaters to Amazon Prime Video

It’s official: Amazon Prime Video has snapped up the worldwide streaming rights to Coming 2 America.

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A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant

HBO Max surprised guests during a virtual coffee-making experience.

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Wonder Woman 1984 to Simultaneously Debut on HBO Max and in Movie Theaters

Wonder Woman 1984 becomes the highest-profile film yet to make its debut on a streaming platform as a result of Covid-19.

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How YouTube’s Bet on Music Will ‘Narrow the Gap’ in Audio Advertising

The platform adds new ad options as streaming booms during the pandemic.

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PBS Will Air Peanuts Thanksgiving and Christmas Specials in Apple Deal

A Charlie Brown Thanksgiving and A Charlie Brown Christmas will run ad-free on PBS and PBS Kids in addition to streaming on Apple TV+.

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Conan O’Brien’s Late-Night TBS Show Will End After 11 Years

After ending his TBS show in June 2021, he will head to HBO Max with a weekly variety series.

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Virtual MVPD Service Hulu + Live TV Sets December Price Hike

The service’s $65 a month price point is comparable to rival services like YouTube TV.

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HBO Max Strikes Distribution Deal With Amazon Fire TV

Streamer will expand to more than 40 million devices ahead of 2021 debut of ad-supported tier.

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Gen Z and Millennials Fuel Disney+’s Seismic Year 1 Growth

One-third of childless millennials tell Morning Consult they use Disney+ at least once a week.

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This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt

Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.