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NBCUniversal and Roku Finally Strike Deal to Bring Peacock to the Platform

Streaming & OTT

Roku and NBCUniversal's agreement comes after a months-long impasse had escalated less than a day earlier.

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Hulu’s Pen15 Takes Pandora Listeners Back to the 2000s With New Audio Campaign

Streaming & OTT

The ads will run on the streaming service's popular aughts nostalgia stations.

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NBCU Threatens to Pull Apps From Roku Devices in Escalating Peacock Standoff

Streaming & OTT

The feud hinges on stalled negotiations to add the new streamer to Roku's platform.

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Seasonality Isn’t a Thing Anymore Thanks to the Pandemic

Audio trends are blurring as people stay home, says SiriusXM and Pandora CMO Denise Karkos at Brandweek.

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Why ViacomCBS Rebranded CBS All Access as Paramount+ and Not Paramount All Access

CBS All Access' name change to Paramount+ will give ViacomCBS a leg up in international markets, despite undoing six years of brand equity.

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Baby Yoda Is Front and Center in The Mandalorian Season 2 Trailer

Hidden from The Mandalorian's original marketing campaign, Baby Yoda is front and center in the Season 2 trailer.

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CBS All Access Will Rebrand as Paramount+ Next Year

CBS All Access will rebrand to Paramount+ as part of the streaming service's overhaul and international expansion.

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HBO’s Watchmen Wins 4 TCA Awards, Including Program of the Year

Schitt’s Creek, Succession and The Last Dance were also honored.

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Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys

Streaming & OTT

Brands are increasingly turning to AR, VR and even lifelike interactive avatars during quarantine.

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Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum

Netflix's first global brand campaign, One Story Away, has been in the works for nearly a year.

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Video Ads and Brand Experiences Work Better Together in Streaming

Brand experiences on TV apps can be mutually beneficial for both advertisers and streamers.

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Hulu Deepfakes Football Stars’ Faces Onto Body Doubles in New Sellouts Ad

Hulu's latest Sellouts spot, debuting during tonight's NFL kickoff game, winks at ongoing production challenges due to Covid-19.

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Amazon Taps MAC CMO Ukonwa Ojo to Market Prime Video and Amazon Studios

Former marketing head Andy Donkin will move into a new role at Amazon.

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Cindy Holland Exits in Netflix Shakeup, Bela Bajaria Named Head of Global TV

Cindy Holland will exit Netflix next month in a major television shakeup, as Bela Bajaria is named head of global TV.

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Disney+ Tests Out a Bold Pandemic Experiment With Mulan

The film will be available to view for $30 on the service starting today.