How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut
The commercial spaceflight underdog will run ads around the episode's YouTube clips.
Roku’s Record Growth Continues in 2021 Ahead of Original Content Rollout
The connected TV company hit 53.6 million active accounts.
NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up
Company focuses on streaming audience in its first NewFronts presentation since 2012.
Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts
The media group unveiled Smile, Bubble and Sage during its presentation.
Spanish-Language Estrella Media’s Rebirth Is Driven by Streaming News
The media company is relying on quicker news flashes, younger anchors and more hashtagging.
Paramount+ Debut Lifts ViacomCBS’ Total Streaming Subscribers to 36 Million
Company will ramp up original programming on the streamer, with one new movie per week in 2022.
NBC Olympics, Twitch Team Up on 150+ Hours of Content From Tokyo 2020
The partnership joins existing pacts with NowThis, Snapchat, Twitter.
Fox Isn’t Upset About Losing Thursday Night Football to Amazon
The broadcaster is doubling down on Sunday football and sports betting
Twitter Announces New Content Partnerships at NewFronts
The company is partnering with NBC for the Olympics and more.
Vice Media Group Wants to End Data Discrimination
Vice Media Group used its NewFront to introduce a new contextual targeting solution.
Snap Is Rolling Out a Marketplace for Brands and Creators
The company also announced new original shows.
Loki Will Be First Disney+ Show Released on Wednesdays Instead of Fridays
Marvel’s next series will debut two days early on June 9.
A+E Networks Says Digital Ad Buys Are Essential for ‘the Total Picture’
Company makes NewFronts debut as part of its total audience push.
YouTube Doubles Down on Its Living Room Takeover at Brandcast
New originals slate features projects with Will Smith and Alicia Keys.
Connected TV Drives Massive Growth in Digital Video Spend
Advertisers spent an average of $20 million on CTV, last year.