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How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

The commercial spaceflight underdog will run ads around the episode's YouTube clips.

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Roku’s Record Growth Continues in 2021 Ahead of Original Content Rollout

The connected TV company hit 53.6 million active accounts.

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NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up

Company focuses on streaming audience in its first NewFronts presentation since 2012.

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Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts

The media group unveiled Smile, Bubble and Sage during its presentation.

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Spanish-Language Estrella Media’s Rebirth Is Driven by Streaming News

The media company is relying on quicker news flashes, younger anchors and more hashtagging.

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Paramount+ Debut Lifts ViacomCBS’ Total Streaming Subscribers to 36 Million

Company will ramp up original programming on the streamer, with one new movie per week in 2022.

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NBC Olympics, Twitch Team Up on 150+ Hours of Content From Tokyo 2020

The partnership joins existing pacts with NowThis, Snapchat, Twitter.

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Fox Isn’t Upset About Losing Thursday Night Football to Amazon

The broadcaster is doubling down on Sunday football and sports betting

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Twitter Announces New Content Partnerships at NewFronts

The company is partnering with NBC for the Olympics and more.

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Vice Media Group Wants to End Data Discrimination

Vice Media Group used its NewFront to introduce a new contextual targeting solution.

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Snap Is Rolling Out a Marketplace for Brands and Creators

The company also announced new original shows.

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Loki Will Be First Disney+ Show Released on Wednesdays Instead of Fridays

Streaming & OTT

Marvel’s next series will debut two days early on June 9.

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A+E Networks Says Digital Ad Buys Are Essential for ‘the Total Picture’

NewFronts

Company makes NewFronts debut as part of its total audience push.

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YouTube Doubles Down on Its Living Room Takeover at Brandcast

New originals slate features projects with Will Smith and Alicia Keys.

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Connected TV Drives Massive Growth in Digital Video Spend

Advertisers spent an average of $20 million on CTV, last year.