NBCUniversal and Roku Finally Strike Deal to Bring Peacock to the Platform
Roku and NBCUniversal's agreement comes after a months-long impasse had escalated less than a day earlier.
Hulu’s Pen15 Takes Pandora Listeners Back to the 2000s With New Audio Campaign
The ads will run on the streaming service's popular aughts nostalgia stations.
NBCU Threatens to Pull Apps From Roku Devices in Escalating Peacock Standoff
The feud hinges on stalled negotiations to add the new streamer to Roku's platform.
Seasonality Isn’t a Thing Anymore Thanks to the Pandemic
Audio trends are blurring as people stay home, says SiriusXM and Pandora CMO Denise Karkos at Brandweek.
Why ViacomCBS Rebranded CBS All Access as Paramount+ and Not Paramount All Access
CBS All Access' name change to Paramount+ will give ViacomCBS a leg up in international markets, despite undoing six years of brand equity.
Baby Yoda Is Front and Center in The Mandalorian Season 2 Trailer
Hidden from The Mandalorian's original marketing campaign, Baby Yoda is front and center in the Season 2 trailer.
CBS All Access Will Rebrand as Paramount+ Next Year
CBS All Access will rebrand to Paramount+ as part of the streaming service's overhaul and international expansion.
HBO’s Watchmen Wins 4 TCA Awards, Including Program of the Year
Schitt’s Creek, Succession and The Last Dance were also honored.
Amazon Rolls Out Augmented-Reality Shooter Game to Promote The Boys
Brands are increasingly turning to AR, VR and even lifelike interactive avatars during quarantine.
Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum
Netflix's first global brand campaign, One Story Away, has been in the works for nearly a year.
Video Ads and Brand Experiences Work Better Together in Streaming
Brand experiences on TV apps can be mutually beneficial for both advertisers and streamers.
Hulu Deepfakes Football Stars’ Faces Onto Body Doubles in New Sellouts Ad
Hulu's latest Sellouts spot, debuting during tonight's NFL kickoff game, winks at ongoing production challenges due to Covid-19.
Amazon Taps MAC CMO Ukonwa Ojo to Market Prime Video and Amazon Studios
Former marketing head Andy Donkin will move into a new role at Amazon.
Cindy Holland Exits in Netflix Shakeup, Bela Bajaria Named Head of Global TV
Cindy Holland will exit Netflix next month in a major television shakeup, as Bela Bajaria is named head of global TV.
Disney+ Tests Out a Bold Pandemic Experiment With Mulan
The film will be available to view for $30 on the service starting today.