France and Kylian Mbappé Lit Up Twitter During the 2018 FIFA World Cup Russia Final Match

Antoine Griezmann’s celebration dance sparked mentions of Fortnite.

More Than 700 Million Emojis Are Shared in Facebook Posts Every Day

World Emoji Day is Tuesday.

Pinterest: Here’s How to Add a Collaborator to a Board

Create boards together.

How to Optimize Your Use of Video for Every Social Channel

Opinion: What performs well on one platform will not necessarily do so on another.

4 Steps for Influencing Merchandising Events’ Success

Opinion: With a little bit of coordination, those social plans can have more impact.

Why Brands Can Ignore Telegram—for Now

Opinion: The messaging app hit 200 million global monthly users in March.

Instagram: Here’s How to Use the Music Sticker in Stories

Add a song to a photo or video.

How Unpredictability Can Work With Us: Exploring Sentiment Analysis Tools

Opinion: Approaches are divided into machine learning and lexicon-based.

3 Reasons Why Facebook’s View Ads Feature Is Great for Agencies

Opinion: It shouldn’t be seen as a harbinger of doom.

Twitter Released a Hashtag-Triggered Emoji for the 2018 MLB All-Star Game

The Gatorade All-Star Preshow will livestream on the social network.