Megan Thee Stallion to Bring Hot Girl Energy to Social Media Week
Megan Thee Stallion joined the three day Social Media Week program in April, set to take place in New York.
Enter The Creatorverse
Social Media Week Europe was all about the creator.
Booking.com Is Striking a New Balance Between Brand and Performance
YouTube is helping the brand do both better.
Adweek Podcast: Real LGBTQ+ Allyship From Brands Matters Now, More than Ever
Post the Bud-Dylan Mulvaney backlash, these powerful, personal stories are a must-hear for all marketers.
Creators Can Help Brands Cut Through the Noise, Here’s How
BuzzFeed Inc, We Are Social and Butterfly 3ffect talk breaking social media algorithms.
Faux Ads and AI Influencers Boost Creative Opportunity
At Social Media Week Europe, industry leaders identified three creator economy trends to watch.
Adopting Channels in New Ways Is Driving PepsiCo’s Marketing Success
Mark Kirkham, the beverage division's marketing boss, discusses how celebrity partnerships are evolving.
‘Proactive and Not Reactive:’ How Charity NSPCC and Agencies Sustain Diversity Efforts
Creator Dan Mosaku recounted a major brand blunder.
How Shopify Is Wooing Creators, the ‘New Generation of Entrepreneurs’
At Social Media Week Europe, the ecommerce company talked about how creators can become its newest clients.
11 Things We Learned About the Creatorverse at Social Media Week Europe
Creatorverse lessons from PepsiCo, BuzzFeed, Estee Lauder and more.
Creators Should be Part of Every Brief–Even When They Make Brands Uncomfortable
The Virgin Media O2 team partnered with creators who seemingly had nothing to do with their marketing objectives.
Burger King’s TikTok Strategy Continues Its Mission to Give Consumers Their Way
Social agency Coolr and the fast food giant on growing together in the U.K. at Social Media Week Europe.
Why Brands Should Foster Long-Term Relationships With the LGBTQ+ Community
Booking.com is one of a few brands actively prioritizing investments in understanding the LGBTQ+ community.
How LadBible Increases Platform Revenue by Going All In on Short Form
On Facebook, the publisher produces almost exclusively 60-second videos.
Advice for Brands Working With Creators, From Creators
From the essential elements of a successful partnership to what inspires them.