Whether you want to learn how to apply different lenses on Snapchat, turn on “open for work” on LinkedIn or use a chat theme on Instagram, Adweek has you covered with how-to posts for today’s most popular social media platforms. Our instructional articles also cover Discord, WhatsApp, Messenger and more as the world of social media expands.

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The Art of Making Pretzels Part of Every Conversation

A BTS look at Auntie Anne’s social content strategy and viral posts.

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How to Make Noise During Advertising’s Biggest Day

When everyone's talking about one thing, how can brands remain relevant on social and beyond?

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5 Creators Explain Success in the Attention Economy

Attention is the one currency that every marketer needs to be focused on, and it's probably the scarcest commodity out there.

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Social Media Malpractice: Hijacking a Brand’s Social Account

Going rogue from a brand’s account is damaging to the trajectory of all social media managers.

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Snapchat: How to Use Easter Lenses

A variety of augmented reality lenses are available.

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Instagram: How to Use the Bloom Chat Theme

This option is also available in the Messenger application.

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Messenger: How to Use the Bloom Chat Theme

Users can add colorful flowers to their conversations.

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Messenger: How to Change a Conversation’s Quick Reaction

Users can switch the thumbs up emoji to something else.

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Reddit: How to Leave a Chat on Mobile

Users can exit conversations they no longer want to participate in.

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LinkedIn: How to Send a Post to Multiple Users at the Same Time

Professionals can share the same content with more than one person.

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Reddit: How to Mute Notifications for a Chat

Users can silence conversations without leaving them.

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Snapchat: How to Use Ramadan Lenses

Users can choose from a variety of augmented reality content.

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Discord Nitro: How to Use App Themes on Desktop

Subscribers can choose from 16 colorful options.

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TikTok: How to Make Your Account Private

Users can stop others from following them.

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Snapchat: How to Use the Tone Tool When Creating Snaps

This feature can improve a post's exposure.