Paramount Hires a Bank to Explore the Sale of VidCon
Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.
How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
Social Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or Flop?
Given current market dynamics, double-digit growth may only be sustainable for the short term.
Why Brands Should Prioritize How Pessimistic, Short on Cash Consumers Experience Their Products
At ADWEEK's Commerceweek, Forrester's Dipanjan Chatterjee explained how the pandemic and subsequent inflation are impacting consumers.
How Puma Measures Success Across New Tech
Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.
Walmart, Wayfair Discuss Producing Engaging Content to Drive Sales
Executives from Walmart and Wayfiar offer a peek at their content.
Livestream Shopping in the US Awaits Its Breakout Creator Era
Livestream shopping is poised to grow through TikTok Shop and its connection with creators.
Instagram Quietly Makes Share Counts Public
The newly public metric is emblematic of the growing importance of shares in social strategy.
Marketers Navigate an Uncertain Fourth Quarter Mired by Ad Softness
The period has been marked by lower CPMs and brands unsure of how much to spend.
Exclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on Publisher Payments
Exclusive: The company has struggled for years with overdue payments.
What Brands Need to Know About Creator Marketing in 2024
Retail study by LTK shows 57% of people look to creators to make purchase decisions.
Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results
BK Beauty finds success that other brands are struggling to replicate.
Adopting Channels in New Ways Is Driving PepsiCo’s Marketing Success
Mark Kirkham, the beverage division's marketing boss, discusses how celebrity partnerships are evolving.
How Shopify Is Wooing Creators, the ‘New Generation of Entrepreneurs’
At Social Media Week Europe, the ecommerce company talked about how creators can become its newest clients.