Why Taylor Swift’s Singles Day Performance Could Be Trouble (Trouble, Trouble)

The 2019 event bills few stars from outside China.

Why One Ikea Location Suddenly Has Quotes Around Its Name

It subtly celebrates a collaboration with Louis Vuitton's Virgil Abloh.

Barneys New York’s Fate Is Sealed After Authentic Brands Acquisition Gets Court Approval

A New York state bankruptcy judge approved the bid on Oct. 31.

Target’s Holiday Campaign Features a Cast of 125 in Nearly 100 Scenes

Target CMO Rick Gomez spoke with Adweek about what went into this year's holiday branding.

5 Ways to Beat Amazon at Its Own Game This Holiday Season

Nearly half of online shoppers will buy elsewhere—here's how to make them your customers.

Google’s Holiday Shopping Report Points Retailers to 3 Key Areas to Focus On

WIth the holidays already here, Google’s shopping report shows the areas retailers are missing.

Campbell’s Mark Clouse on Keeping a 150-Year-Old Brand Relevant

The Campbell Soup Company CEO makes the case for why canned goods deserve respect.

Retailers Need to Learn How to Effectively Juggle In-Store and Online Shopping

They spread themselves too thin trying to cater to both simultaneously.

Direct-to-Consumer Brands Are Using Search Terms on Pinterest to Find Success

Pinterest’s become a safe haven to test campaigns for many DTC brands.

Gap’s Sweet Holiday Campaign Follows the Bond Between a Mother and Son

It's a departure from its typically cheery, dance-filled campaigns.