Google Delays Cookie Deprecation for the Third Time
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve [...]
Publishers Reeling From Carbon Emissions ‘Shakedown’
Publishers could see between 5-50% of buying opportunities blocked, as the various players scale their practices.
Temu’s Advertising Avalanche Is Impossible to Ignore
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.
Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
The solution may lie in one of the biggest trends in programmatic.
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers
The candymaker shared at Possible Miami how it's using custom algorithms to create its own media strategy more optimized to sales goals, which makes the company less beholden to media [...]
Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity
At Possible Miami, Sweetgreen shared how to adapt to a search remade by Performance Max and ad inflation.
Lack of Revenue Benefits and Access to Data Thwart Media’s Green Progress
At the Green Media Summit, publishers and adtech firms shared roadblocks like a lack of data and adoption thwarting sustainable media initiatives.
Publishers Caught in the Crosshairs of Vendor MFA Tools
Integral Ad Science and DoubleVerify have new tech tools to help brands block MFA (made-for-advertising websites), and publishers worry that they will have no choice but to get caught in [...]
Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Buyers and adtech firms are diving into the bidstream to target campaigns along advanced contextual signals toward quality media and away from audience-focused strategies.
The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans
At an IAB Tech Lab event in New York, the UK regulatory body said it was prepared to delay cookie deprecation's deadline, currently set for the end of this year, [...]
ID Spoofing Dents Campaign Performance
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech
The Oxford academic found a stimulating complexity in both worlds.
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.
How to Adjust—and Measure—Your Content Strategy for Google’s SGE
Google’s Search Generative Experience is still very much in its infancy, but brands need to take its evolutionary shifts seriously.
In the W3C, the Post-Cookie Conversation Finds Consensus
Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.