Momentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain Murkiness
The ANA report spotlighted the value of brands making direct contracts with ad-tech firms, instead of their agencies.
The 20 Best Ads of 2023
Adweek reveals the 20 best ads of 2023, including campaigns from Barbie, McDonald's, Apple and Ikea.
Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report
Last week, a report from research outfit Adalytics found Google search ads on pornographic and sanctioned sites via the search partner network.
Only One-Third of Every Programmatic Dollar Reaches End-User, ANA Report Finds
Impression price isn't correlated with quality, and only 36 cents of every ad dollar reaches a consumer, industry report finds.
How Attention Metrics Can Avoid Getting Gamed by Bad Actors
Signal loss has helped spur the industry to think about attention metrics
YouTube Amps Up Global Efforts to Eliminate Ad Blockers
Ad blocking costs advertisers billions in lost revenue.
Yet Another Programmatic Problem, Bid Duplication, Gets Fresh Attention
The tactic is widespread in programmatic buys.
Antitrust Watchdog’s Privacy Sandbox Guidance Spurs Questions on Buy-Side Involvement
A 60-120-day period will come between the testing and deprecation of cookies mid-next year.
Buyers Find Their Ads Still Play When the TV Is Off
After a GroupM and iSpot study last year spotlighted the problem, some media buyers say there has been improvement, though diagnosing and fixing the problem remains challenging.
Google Rolls Up More Formats Into YouTube Ad Buys
Some buyers are irked that about buying categories combined, giving them less control in an AI era.
Brand Safety Controls Are Demonetizing Publishers’ Israel-Hamas Coverage
Publishers are not seeing revenue match traffic spikes.
Apple’s Search Deal Is Critical to Google. The Courts May Rule It Illegal
Breaking up Google's search ads business form its search engine is one possible outcome.
Buyers Question Inventory Quality, Transparency on Google’s AI-powered Performance Max
The tool, which lets algorithms control placements, places significant percentages of inventory on the open web, a place some buyers would rather avoid.
Can a New Definition Solve the Internet’s Quality Problem?
Trade bodies want to solve the internet's quality problem.
Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites
New data reveals the industry's continued reliance on sub-premium inventory.