How to Ensure Transparency in Digital Media

There needs to be a focus on what’s valuable to consumers.

Amazon and DSPs Foresee an Advertising Utopia in CTV

The retail giant claims it's built a better streaming service for advertisers. But will fraudsters ruin the party?

Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point

With recent tectonic shifts in the landscape, the industry may be poised to tackle measurement and scale challenges through dynamically inserted ads.

Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home

The myth of the foreign bogeymen defrauding the U.S. ad industry could soon be a thing of the past.

These 2 Startups Want to Change the Way We Think of Offline Attribution

AdQuick and Firefly are taking radically different approaches to bringing brands the audience they deserve.

The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech

A trend seen across the industry as of late.

2020 Democratic Presidential Candidates Rethink Their Ad-Tech Approach

At least two are building out an in-house programmatic posse.

Anzu and Cheq Roll Out Improved Viewability Metrics for In-Game Ads

The new service is available for Xbox, PlayStation and PC.

The Trade Desk Ruffles Feathers With Controversial Unified ID Solution Rollout

Ad tech’s biggest independent player proposes ‘cutting off' lower-tier DSPs.

3 Questions to Ask Tech Partnerships Amidst Constant Ad-Tech Consolidations

You'll want to ensure that the organization is sustainable or not.