To Drive Macro Business Changes, Think Micro
How to identify the micro shifts in processes that can make a macro difference.
Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships
Samba TV's AI measures brand ROI from paid media, sports sponsorships and product placements.
Web Summit 2023: How Brands Can Integrate AI to Make It Anticipatory, Not Reactive
Qualcomm CMO Don McGuire and Code and Theory's Dan Gardner explain at Web Summit 2023.
Whatever Happened to Interactive Audio Ads?
Brands are testing their potential, but who's listening?
What Brands Can Learn From Lego Insiders, the Brand’s New Loyalty Program
Global director Jason Whiting on the brand's strategy to build fandom.
Barbie Proves That It’s Never Too Late to Write a New Chapter
What legacy brands can learn from Barbie's reinvention
This Grumpy Teddy Bear Won’t Share Ed Sheeran’s Hot Sauce
Tingly Ted’s was co-created through Warner Music Group’s newly launched WMX Ventures arm in partnership with Kraft Heinz.
When Good Brands Make Bad Products: Inside the Museum of Failure
What companies can learn from the products inside the Museum of Failure.
In This Clever Ad, WD-40 Is the Ultimate Key to a Prison Break
To capture the effectiveness of WD-40, a product that can remove rust among many other things, the brand launched a campaign aimed at highlighting the diverse capabilities of the product [...]
Why Businesses Should Still Make Bold Decisions in an Unpredictable Economy
Don't go all in on something you've never done before. Do enable iteration of your current offerings—and fast.
Game of Thrones NFTs Are Coming From Warner Bros. Discovery
Daenerys is about to become the breaker of blockchains.
Vox Media’s Eater Pens a 7-Book Deal With Abrams, Its Latest IP Play
The extension marks the first literary foray from the food title.
Diageo Plans to School Its 1,200 Marketers in Inclusive Design
The initiative will be extended to agencies in 2023.
Publisher Reach Debuts AI-based Content Recommendation Tool
Neptune Recommender has increased the publisher's page views by 40% this year.
Brands Should Be Obsessed With the Future. So Why Aren’t They?
Just why more marketers need to consider what is to come rather than the here and now, according to Phil Rowley.