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MeUndies Is Going Organic

Other product launches this year include swimwear and a mashup with Marvel.

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Everything’s Coming Up Mums for William Murray Golf

Branding

The business is on track to grow 100% year over year as of early June.

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Schitt’s Creek Partnered With a Yarn Brand So You Can Make Your Own David Rose Sweaters

Product Innovation

Industrious fans of Schitt’s Creek have been cobbling together their own versions of the characters’ memorable outfits since the beloved series debuted in 2015.

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‘Our Table’ is Bed Bath & Beyond’s Latest Private Label

It's the sixth of at least eight launches planned for 2021.

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PBR Expands Its Cannabis-Infused Lineup With More Products and More THC

Steeped in Americana and long beloved by hipsters, Pabst Blue Ribbon seems omnipresent these days, from its flagship beer to boozy hard teas, Hard Coffee to light-dose weed seltzer. The [...]

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Bed Bath & Beyond’s Latest Private Label Is ‘Essential’

The home goods retailer unveiled the latest of eight new brands.

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Why Ranch Water Will Be the Drink of the Summer

It’s been called the unofficial drink of West Texas dive bars and house parties. Some describe it as a refreshing mashup of a Tom Collins and a margarita.  But any [...]

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Men’s Wearhouse Taps Michael Strahan to Outfit Post-Pandemic Professionals

The men's clothing retailer hopes the celebrity workleisure line will lure shoppers.

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Amazon Adds Aplenty to Its Growing List of Private-Label Brands

The food brand joins others such as Happy Belly, Wickedly Prime and Solimo.

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To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

An 'equal' button played audio messages from women leading in the gaming industry.

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How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding

The system compares the client's specified attributes to MassiveMusic's library of available sounds.

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This Curry Smoothie Has a Surprising Mission: To Get You Talking About Mental Health

U.K. restaurant chain Wagamama and agency Uncommon created the drink to support the charity YoungMinds.

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ThirdLove Unveils Loungewear As Intimates Business Matures

The digitally native brand looks to new categories, shift in messaging to propel growth.

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Nestwell, the First of Many Private Labels to Come From Bed Bath & Beyond

The new label will offer a range of products such as sheets, pillows, blankets, duvets and bath towels in what is one of the retailer’s most important categories.

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Chipotle and e.l.f. Give Fans Another Serving of Menu-Inspired Makeup

The beauty brand and fast-casual chain share values—and a target audience.