How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
Promotions around 420 are table stakes in the cannabis space, but they are increasingly reaching into Main Street USA with deals that co-mingle weed players with major hotels, food and [...]
12 Hot AI Startups That Brands Are Working With
To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging startups (listed alphabetically) that capture brands' attention.
How the Bud Light Boycott Changed Marketing
More caution, better social monitoring and a more deliberate approach toward inclusive advertising.
Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
Inside 5-Hour Energy Founder Manoj Bhargava’s Decision to Sacrifice Sports Illustrated
It was roundly understood that the core business of Sports Illustrated has not been profitable for years
Exclusive: See What MediaLink Is Charging Sponsors for Its Spaces in Cannes
A deck obtained by Adweek has detailed plans and prices of sponsorships.
The Group Creative Director Is the Player-Coach of the Creative Team
The GCD is both a creator and a supervisor of creative work.
As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers
Only 36% of Fortune 500 companies call their marketing lead CMO.
How Attention-Guaranteed Media Buys Will Impact the Industry
OMD and Playground xyz leaders offer perspectives on the attention economy.
AI, the Election and Cautious Optimism: 12 CROs on Ad Trends Shaping 2024
Events are up, traffic is down and planning cycles are shorter than ever.
Super Bowl Case Study: Inside a Spicy Social Marketing Win for Frank’s RedHot and Jason Kelce
McCormick and Colle McVoy brought in Jason Kelce and every food brand with a Big Game ad to help Frank’s RedHot score a social media win at Super Bowl 58
The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere
Post-pandemic, the chief marketer role is changing with the emergence of fractional jobs.
The Next Era of Subscriptions: 3 Trends Shaping Publishers’ Paid Products
Fewer hard paywalls and more trends shaping publishers' paid products.
2024 Will Push Ad Agencies to Pursue New Capabilities and Scale
After a flurry of M&A activity in 2023, what VML and Gut can teach the industry.
Exclusive: Inside Prime Video’s Ad Tier Pitch Deck to Media Buyers
Amazon Prime Video's ad tier will offer brands fixed CPM and preferred, guaranteed and sponsored deals.