For Charlamagne tha God, Having a Personal Brand Means Being Authentic With Audiences

The radio personality discussed the power of influence at Adweek’s Challenger Brands.

Alexis Ohanian on Why He Invested in DTC Telehealth Provider Ro

Alexis Ohanian on why he believes in what Ro is building and how he’s making sure a good culture is part of it.

Universal Standard Is Revolutionizing Retail With Respect and Generosity

Women's apparel brand offers sizes 00 to 40 to eliminate weight bias.

Why Chic Travel Upstart Béis Economizes on its Instagram Shoots

Shay Mitchell takes us behind the scenes of the Beis Instagram content.

Glamsquad Expanded On-Demand Beauty Services to CVS to Reach Gen Z

Glamsquad CEO Amy Shecter talked about the brand adding in-home styling services to offering products and pop-ups in CVS.

Rock the Vote Plans to Engage New Voters in 2020’s Election Cycle Through Influencers and Brands

The non-partisan organization took the stage at Brandweek: Challenger Brands.

Customer Personalization Is at the Heart of Ulta Beauty’s Mission

How the retailer still has innovation in its DNA 30 years later.

5 Things We Learned About DJ Khaled From His Talk at Challenger Brands

DJ Khaled opened up about his priorities and take on brand partnerships at Adweek's Challenger Brands Summit.

For Better or Worse, Goop’s Content Chief Is Building a Brand that ‘Drives People Crazy’

"When we do things, people tend to notice—probably in an extreme way," says chief content officer Elise Loehnen.

How the Stakes to Build—and Fund—a DTC Brand Have Fundamentally Changed

Ben Lerer, one of the premier investors in the DTC and media space, on what’s changed in the industry.