Politics are big business in advertising. From multimillion dollar political ad campaigns to how upcoming elections influence brand moves and what brands do to put purpose in everything they do, Adweek covers all things politics in this category page. Today’s consumers want to spend money with brands that have the same views as them and support causes they deem important. As the industry realizes this, more brands are putting their money where their mouths are and getting behind political and social causes. In this section, we take a look at inspiring ad campaigns centered around politics, which brands are taking stances on social issues, and everything political ad-related.

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Reformation’s Monica Lewinsky Campaign Reflects Power, Purpose and Promise

The brand featured the former White House intern-turned-activist in this year's voter advocacy campaign.

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This Campaign for Women’s Equality Reinvents the Petition for the TikTok Generation

Ogilvy and the ERA Coalition reinvented the petition to galvanize the TikTok generation behind a fight for women's equality.

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SEC Drops Scope 3 Emissions Disclosures. Here’s What That Means for Brands

What brands need to know after Wall Street's top regulator approved a limited rule on climate-related disclosures.

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Why Publishers Are Cutting Their D.C. Bureaus in an Election Year

The Los Angeles Times and The Wall Street Journal have both cut or reduced their D.C. bureaus ahed of an election year.

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The Third-Party Candidate: How Cookie Deprecation Will Shape Political Advertising in 2024

Cookie deprecation will impact political ad spend this year, benefiting publishers with premium video inventory, while more spend flows to CTV.

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The 2024 Ad-Tech Battleground: Identity and Politics

It is essential that these disparate efforts are unified under a common vision and framework.

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Apple’s Search Deal Is Critical to Google. The Courts May Rule It Illegal

Breaking up Google's search ads business form its search engine is one possible outcome.

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AI Watch: Weekly Updates for the Latest in Generative AI News

News publishers descend on Capitol Hill, Meta adds generative AI tools to Ads Manager, and more.

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‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over Motivations

Bill's definition of data brokers gives more market power to walled gardens.

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Microsoft’s Xandr Bans Political Ads

Earlier in January, Xandr laid off its key revenue drivers, including Head of Political and a senior political sale, indicating the sunset of its political ad business.

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The Dangers Brands Face From the European Union’s New Ad Rules

The unintended consequences of the EU's proposed political advertising regulations.

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How an Experiential Stunt in Finland Challenged Lobbying Norms and Sparked National Debate

An experiential stunt in Helsinki, Finland shows how creative agencies can reimagine lobbying campaigns

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Biden Renews Call for Federal Privacy Law in State of the Union Address

The president wants bipartisan legislation on privacy, antitrust and children's online safety.

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European Union Does Not Fear New Political Ad Rules Impacting Brands

New policies are set to be introduced to ban political micro-targeting ads and the use of children's data.

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Ye’s Acquisition of Parler Is Off

The controversial app’s parent company said a mutual agreement was reached in mid-November.