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    <title><![CDATA[Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock]]></title>
    <description><![CDATA[Every industry, marketing included, is battling one affliction: sameness.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/brandweek-2026-does-roas-tell-the-whole-story-ft-jason-pirock/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Business of Marketing]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <category><![CDATA[Travel Advertising News]]></category>
    <pubDate>Mon, 19 Oct 2026 12:58:17 +0000</pubDate>
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    <title><![CDATA[Fresh Off Her Mummy Pig Collab, Kylie Kelce Stars In Honey Baked Ham&#8217;s Holiday Ad]]></title>
    <description><![CDATA[The spot returns Kelce to the Philadelphia-based Honey Baked store her grandmother shopped at growing up]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/fresh-off-her-mummy-pig-collab-kylie-kelce-stars-in-honey-baked-hams-holiday-ad/</link>
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    <category><![CDATA[Brands]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Holidays]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 19 Oct 2026 09:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[ADWEEK Reveals the 2026 Agency of the Year Shortlist ]]></title>
    <description><![CDATA[The following agencies are in the running to win Gold, Silver or Bronze in each category]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/agencies/adweek-reveals-the-2026-agency-of-the-year-shortlist/</link>
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    <category><![CDATA[ADWEEK Awards]]></category>
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    <category><![CDATA[Agency of the Year]]></category>
    <category><![CDATA[Awards &amp; Honors]]></category>
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    <pubDate>Mon, 19 Oct 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Target Cautiously Considers Placing Digital Screens for Ads in Stores]]></title>
    <description><![CDATA[For now, brands should reach in-store guests through their phones, a Target ad leader said.]]></description>
    <dc:creator><![CDATA[Mitchell Parton]]></dc:creator>
    <link>https://www.adweek.com/commerce/target-cautiously-considers-placing-digital-screens-for-ads-in-stores/</link>
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    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Mon, 19 Oct 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement]]></title>
    <description><![CDATA[Victoria’s Secret is reshaping its 2026 fashion show into a more communal and accessible event.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/amid-turnaround-victorias-secret-turns-its-fashion-show-into-a-fan-movement/</link>
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    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Fashion News]]></category>
    <category><![CDATA[Legacy Brands]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Sun, 18 Oct 2026 11:00:00 +0000</pubDate>
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    <title><![CDATA[Ticker: NBC News’ Dateline Heads North of the Border]]></title>
    <description><![CDATA[MS NOW’s Ali Velshi will host a special on what is becoming a core election issue, the growing data center backlash.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/ticker-nbc-news-dateline-heads-north-of-the-border/</link>
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    <category><![CDATA[YouTube]]></category>
    <pubDate>Fri, 16 Oct 2026 14:24:00 +0000</pubDate>
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    <title><![CDATA[Target Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren&#8217;t Fully On Board, Exec Says]]></title>
    <description><![CDATA[A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.]]></description>
    <dc:creator><![CDATA[Mitchell Parton]]></dc:creator>
    <link>https://www.adweek.com/commerce/target-is-pitching-an-ad-metric-to-drive-sales-but-most-brands-arent-fully-on-board-exec-says/</link>
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    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Fri, 16 Oct 2026 14:15:50 +0000</pubDate>
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    <title><![CDATA[Parade Founder Cami Tellez Taps UTA Exec to Scale Her ‘Post-Follower’ Agency]]></title>
    <description><![CDATA[Social media has moved past the follower count, but influencer marketing has not. With her new venture, Cami Tellez is trying to change that. Tellez, the 29-year-old marketing guru who [&hellip;]]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/parade-cami-tellez-devotion-ed-victori-creators-agency/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Creator Economy]]></category>
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    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 16 Oct 2026 09:00:00 +0000</pubDate>
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    <title><![CDATA[Katzenberg-Backed Netomi Expands Leadership as It Bets on AI-Tailored Websites]]></title>
    <description><![CDATA[In a sign of his conviction, Katzenberg has sent the general partner of his venture firm, Justin Wexler, to join the AI startup Netomi.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/jeffrey-katzenberg-netomi-agentic-web/</link>
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    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 16 Oct 2026 08:00:00 +0000</pubDate>
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    <title><![CDATA[A Meta-Morphosis: Frontier Foray and TikTok Block]]></title>
    <description><![CDATA[A version of this story was originally published in AI, Tech &amp; Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals [&hellip;]]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/a-meta-morphosis-frontier-foray-and-tiktok-block/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1965078</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Emerging Technologies]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Social Commerce]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Fri, 16 Oct 2026 06:48:22 +0000</pubDate>
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