Why Advertisers Claim Meta Owes $7 Billion in Damages
Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit.
Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth
Reddit has a contextual-based ad business that is safe from the tremors of cookie deprecation.
What Would a TikTok Ban or Sale Mean for Advertisers?
Brands continue to spend on TikTok despite the House voting to ban it.
Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.
Exclusive: Reddit Debuts Organic Social Tools Ahead of IPO
Reddit Pro offers social listening, as well as posting and performance analytics functions
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.
Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots
By 2026, search marketing will lose market share to AI chatbots and other virtual agents.
In the W3C, the Post-Cookie Conversation Finds Consensus
Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.
How Puma Measures Success Across New Tech
Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.
OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy
The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.
SMBs Still Cautious Advertising on X Despite Lower CPMs
Despite lower CPMs, SMBs hesitate to advertise on X.
Google Joins Steering Group to Help Identify AI-Generated Content
Google joins the Coalition for Content Provenance Authenticity (C2PA), aiming to introduce watermarking to identify AI-generated content.
Snapchat’s First Super Bowl Ad Calls for Safer, Friendlier Social Media
Snapchat's first Super Bowl campaign positions the brand as a safer, more authentic social media platform.
Tech Leaders’ Quotes From the Contentious Child Safety Senate Hearing
Top quotes from execs from Meta, TikTok, X and others at Congress over child safety concerns.
Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl
While real-time conversations will happen on X, brands build strategy for before and after Super Bowl .