Impossible Foods Converts a Cattle Ranch to Make Meat ‘The New Way’
The company has taken over a 70-acre farm in South Carolina where it intends to grow the soybeans, sunflowers and coconut trees it uses to make its beef, chicken and [...]
The Beef Wars, Episode 1: The Rise of Plant-Based Meats
For the first installment of a new video series called The Beef Wars, ADWEEK spoke with Impossible CMO Leslie Sims as well as Solitaire Townsend, co-founder and chief solutionist at [...]
Oatly Introduces Minor League Baseball’s Newest Team: the Malmö Oat Milkers
Oatly continues its partnership with Minor League Baseball by introducing the league's 121st team, representing the brand's hometown in Sweden.
Impossible Foods Debuts ‘Meatier’ Message to Target a Wide Demo
The effort from Impossible Foods is "inspired by the craveability of meat" and targeted broadly at flexitarians.
Vegan Nightmare: Plant-Based Daiya Brand Touts Real Beef Cheeseburgers in New Ad
Plant-based food brands do not, as a rule, share screen time with animal products, but Daiya and TDA Boulder challenged the marketing norm in a new campaign.
Veganuary’s Politically Inspired PSA Asks Consumers to ‘Vote for Veggies’
The video, promoting a month-long vegan challenge, urges consumers to 'Vote for Veggies' for a happier, healthier future, with actor Ryan Eggold.
Impossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First Plant-Based Hot Dogs
Inspired by cheesy Hallmark movies and wrapped in a heaping helping of dad jokes, Impossible drops its latest campaign called 'Wiener Wonderland.'
Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category
Startups in the nascent category face a marketing conundrum, with McGuinness pointing to “very little awareness and understanding” of the pork, chicken and beef substitutes, along with a raft of [...]
AI Turns Vegans Into Carnivores in New Steak-umm Campaign
Steak-umm used deep fake technology to seemingly turn vegans into carnivores.
Daiya Dupes ‘Pizza Experts’ With Plant-Based Cheese
Daiya gathered three different groups of 'pizza experts' for a Q&A, preceded by a buffet of the brand’s piping hot pizza slices.
The Writers Strike Is Over. What’s Next for Advertisers?
Plus, a chat with NotCo's Fernando Machado.
Talking Tofurky: Plant-Based Food Marketers Imagine Their ‘Got Milk?’
Industry leaders give a budding coalition some ideas to chew on.
Latest Oatly and ‘Got Milk?’ Ads Bring the Dairy Battle to a Boil
The Oatly and 'Get Real. Got Milk?' campaigns highlight the bitter battle between Big Dairy and plant-based milk marketers that use ingredients like soybeans, almonds, grains and veggies.
Cultivated Meat Brand Writes a Marketing Primer for American Debut
Good Meat, a division of Eat Just Inc., already has a three-year track record of serving cultured chicken to the public in Singapore.
Burgers and Broadway: Impossible Foods Debuts Musical Ad During Tony Awards
"Making Meat History," a pun-filled, lyrical walk through time directed by RSA's Jake Scott, will air during Sunday's 76th annual Tony Awards on CBS.