This Innovative Billboard Uses Noise Pollution to Charge Electric Cars

Peugeot and BETC "recycle" city sounds through piezoelectricity.

For His Dark Materials, BBC Creative Made a Lifelike Billboard That Breathes Steam

It's a subtle addition, but makes the outdoor more compelling.

Why One Ikea Location Suddenly Has Quotes Around Its Name

It subtly celebrates a collaboration with Louis Vuitton's Virgil Abloh.

How Apple Used Dramatic Outdoor Ads for the Surprise Reveal of AirPods Pro

The 2-phase strategy began with massive, mysterious images of dancers, and then the product was unveiled.

Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

The takeover promoted Cursed Child's global expansion.

Wieden + Kennedy Made Adorably Quirky Sprite Ads to Help Commuters Unwind in Rush Hour

The digital outdoor spots were made to feel 'like a sip of Sprite' for Brazil's gridlocked motorists and transit riders.

These Painfully Accurate Spotify Ads Want You to Get Back to Raging, Not Just Aging

Brilliant U.K. campaign celebrates the contrasts of being Gen X.

Unmissable From the Air, This Jack Ryan Promo Is the Largest Rooftop Ad Ever

The placement near LAX takes up 50,000 square feet.

These Sly Ads Show the Key Difference Between a New and Refurbished iPhone

A few hundred dollars could switch your perspective.