Adweek’s 2020 Out-of-Home Impact Awards Honor Klarna, Koalas and Comedy Central
Inaugural program also awards Amazon Prime Video, KitchenAid and the Coalition for Gun Control
How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon
In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon’s familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with [...]
Fighting Back Against Amazon, Indie Bookstores Wage a Cardboard-Wrapped Protest
Mom-and-pop bookstores around the country are taking on Amazon in a sharp-elbowed stunt that uses lookalikes of the retail behemoth’s ubiquitous cardboard boxes as a trolling medium. The program, called [...]
Agency Huge Is Urging Folks to Take a ‘Sick of it Day’ to Vote Early This Election
The campaign includes out-of-home ads in major cities across the United States.
What Marketers Can Learn From Home Depot’s Beloved—and Sold-Out—12-Foot Skeleton
The 12-foot skeleton has become one of the most sought-out decorative pieces of 2020, mostly thanks to memes.
HBO Commissions 4 Muralists to Depict the Latinx Diaspora in New York
Out-of-home campaign celebrates the community and new documentary Siempre, Luis
What the People Behind NYC’s Polarizing New Medusa Statue Want You to Know About It
It turns a demonized victim into a victor, but the artist and backers know that not all applaud the metaphor.
Zoom Fatigue Got You Down? TBWA\London Created Audio Excuses to Help You Step Away
The campaign, just in time for World Mental Health Day, is a partnership with The Book of Man.
These Beautiful, Evocative Ads for the World’s First Vagina Museum Are Impossible to Ignore
The museum, stalled by Covid-19, is reopening to celebrate and educate.
Lyft Amplifies Diverse Creators With New Cab-Top Campaign
Ongoing visual program kicks off through partnership with Ava DuVernay’s film distribution company.
Burger King Is on a Quest for a Michelin Star
In Belgium, the chain and agency Buzzman are making a case for the accolade.
These Clever McDonald’s Outdoor Ads Have Giant Bites Taken Out of Them
The images are instantly identifiable as McDonald's products and yet feature no logo.
These Brilliant Ikea Posters About Sleep Will Make You Look Twice
Clever visual ads herald benefit of a good night's sleep over faddy pills, beauty creams and energy drinks.
Invisible Aligner Brand’s Cab Campaign Is a Geo-Targeted Love Letter to NY
Teledentistry startup Candid wants consumers to know the city isn’t dead.
This Bus Ad Shows Endangered Animals Disappearing Each Time the Doors Open
Earlier this month the wildlife charity WWF published a harrowing report that estimated there had been a 68% decline in the number global vertebrate species populations between 1970 and 2016 [...]