Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

The takeover promoted Cursed Child's global expansion.

Wieden + Kennedy Made Adorably Quirky Sprite Ads to Help Commuters Unwind in Rush Hour

The digital outdoor spots were made to feel 'like a sip of Sprite' for Brazil's gridlocked motorists and transit riders.

These Painfully Accurate Spotify Ads Want You to Get Back to Raging, Not Just Aging

Brilliant U.K. campaign celebrates the contrasts of being Gen X.

Unmissable From the Air, This Jack Ryan Promo Is the Largest Rooftop Ad Ever

The placement near LAX takes up 50,000 square feet.

These Sly Ads Show the Key Difference Between a New and Refurbished iPhone

A few hundred dollars could switch your perspective.