How Marketers Are Using Tomorrow’s Technology at NexTech
AI was the hot topic at Adweek's annual tech conference.
Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement
The apparel giant partnered with Roc Nation and Legitimate to connect physical and digital worlds.
Adweek Podcast: Tech Trends and Media Friends
Adweek's media team share the biggest takeaways for marketers heading into 2024.
NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers
Products like Peacock Ad Manager are opening up streaming to small-business advertisers.
Dove’s New Partnership Enables Black Gamers to Reach New Levels of Representation
'Code My Crown' helps coders create textured and protective hairstyles for video games.
Uber and Spotify Are Tapping Into Changing Consumer Behaviors
Contrary to popular belief, people want longer-form content.
Think of Gen AI as a Coach, Rather Than Competition
Leaders from Virgin Voyages and McCann address misconceptions about the technology.
Why Reddit’s COO Thinks It Might Be AI-Proof
Jen Wong also spoke about the importance of search to the platform at NexTech
How Brands Are Humanizing AI
Building resilient brands that stand the test of time through storytelling.
Explore the Future of Digital Marketing With NexTech 2022
Back in person for the first time since its inaugural summit in 2019, Adweek’s NexTech conference was held earlier this month. For two days, speakers discussed the trends that are [...]
The Growth of Retail Media: Unveiling the Opportunities and Challenges
What the future has in store for this rapidly expanding channel.
Closing the Gap Between Ad Buyers and Publishers in Connected TV
CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.
What’s Next in the Ad-Tech Vendor Tussle?
Programmatic experts explain the focus shift to identity and supply chain optimization.
New Identifiers Present a ‘Watershed Moment in Marketing’
NexTech panelists urge advertisers to see the end of the cookie as an opportunity.
Economic Uncertainty Might Actually Drive More Ad Spending
What a 'very cloudy' market outlook means for brands in 2023.