Amazon Confirms Sizmek Acquisition, Setting Course to Challenge Google

The soon-to-be-acquired company's ad server business is second only to the search giant.

Hundreds of NYC Taxis Are About to Go Programmatic Thanks to a Funding Boost From Google

The investment brings Firefly's total to more than $51 million.

How LiveRamp Intends to Woo Advertisers Now That the Cookie Is Starting to Crumble

LiveRamp's ATS launch comes as the historic default means of online ad targeting falls out of favor

The Washington Post Is Making Its Programmatic Platform Available to Publishers Web-Wide

Assistance from its programmatic sales and engineering team is also available.

LinkedIn Buys Drawbridge as It Looks to Ramp Up Its Marketing Solutions Offering

Professional networking site will step up its cross-screen measurement play with its latest purchase.

Kylie Jenner’s Latest Billboard Campaign Shows the Power of Programmatic

Out-of-home is available to more media buyers than ever.

Tremor Video Is the Latest Company to Take the OOH Plunge

A new partnership will bring its inventory to thousands of gas stations nationwide.

BuzzFeed’s CRO Explains Why Its Programmatic Strategy Is All About Collaboration, Not Competition

Chief revenue officer Lee Brown lays out the company's progression from native-first to a more mixed approach.

Comcast’s Tech Unit Unveils Tool to Unify Linear and Digital Media Buys

Cross-platform workflow draws on the company's own pain points as an advertiser to smooth campaign rollout.

Twitter’s MoPub Is Giving Publishers a Way to Calculate the Lifetime Value of Their Apps’ Users

Adjust, AppsFlyer, Branch, Kochava, Singular, Soomla and Tenjin are partners.