CEOs of Amazon, Apple, Facebook and Google Set for Antitrust Showdown
The CEOs of Amazon, Apple, Facebook and Google will go before the House Judiciary Committee this month.
Watch the Keynotes and Presentations From NexTech 2019
From Adstream to Xaxis with Google, Hulu and NBCU in between.
For EA, In-Housing Was a ‘Fluid, Cyclical Journey’ Driven by Data Security
Being 'player-first' was also a motivating factor, according to the brand's head of global marketing intelligence.
12 Key Takeaways on Ad Tech From Industry Leaders
Martin Sorrell, Linda Yaccarino and more shared their thoughts during Adweek's NexTech Conference.
Here’s What Needs to Change to Get More Women Into Ad Tech
Misconceptions about skills continue to keep women out, according to female executives at Adweek's NexTech Conference.
How Dotdash Built a Profitable Media Empire From the Ashes of About.com
CEO Neil Vogel explains what it took to turn the now-defunct explainer site into a successful organization.
Hey Marketers, Do You Know Who You’re Targeting?
Behavior, transaction and contextual data all make up our online identity.
How Executives Can Push for Inclusion and Diversity in Their Own Businesses
GE's Linda Boff and AT&T's Fiona Carter spoke on the subject at Adweek's NexTech event.
Inside TAG’s Ad Fraud Battle Plan
The organization's COO explains how the digital advertising industry is working together to fight crime.
How Google Is Thinking About Its Upcoming Changes for User Privacy
Chetna Bindra, Google’s senior product manager for user trust and privacy, said the company is working on a number of tools that give users more control over their data that [...]
Why a Surprise Drop Can Be a Great Marketing Ploy for Brands
Hulu and Beyoncé have pioneered a new way to generate hype.
On the Adweek Podcast: Facebook’s Wild Week and NBCU’s Upfront Gains
All things NexTech '19 and a little ASMR.
Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster
Regulatory uncertainty makes for a hard sell, especially with smaller companies.
NBCUniversal Is Pulling The Office From Netflix, but It’s Still Open to Working With Rival Platforms
Linda Yaccarino discussed her company's relationship with streaming service at Adweek's NexTech event.
Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams
The industry lacks qualified candidates to take on complex roles that require a breadth of experience.