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Roku Touts Flexibility to Woo Ad Dollars From Linear to Streaming

NewFronts

Roku thinks the future of TV buying will be automated, so it's doing all it can to bring advertisers out of linear and into streaming now.

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Hulu Finally Unveils Transactional Ad Format, GatewayGo, at NewFronts

Hulu is emphasizing its Disney ties in its pitch to marketers.

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Tubi Touts Family-Friendly Programming During First-Ever NewFronts

A Spanish-language channel and a frequency management tool are also coming to Tubi.

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Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

Industry execs talk about the industry's biggest issues going into this year's NewFronts—and what next year's event might look like.

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‘Retooled’ Crackle Plus Returns to NewFronts With New Owner and ‘Viewer First’ Focus

Crackle Plus returns to the NewFronts with a new owner, an expanded content slate and new formats to improve the ad experience.

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Here’s How the IAB’s NewFronts Work

It's a collaborative marketplace for digital content producers and advertisers.

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Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Six industry leaders talk about the virtual NewFronts format and how the streaming and OTT space has evolved during the pandemic.

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Hulu Taps Its Stars for Virtual NewFronts Pitch With 9-Part Event

Hulu's first-ever virtual NewFronts event "allowed us to be more creative," said head of creative Scott Donaton.

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Black Creators File Class-Action Lawsuit Against YouTube

The suit alleges racial discrimination by the platform's algorithm.

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What to Expect From the Virtual NewFronts

IAB president David Cohen spoke with Adweek about what attendees can expect from a NewFronts unlike any in history.

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YouTube Leans Into Shoppable Ads Ahead of NewFronts Panel

The platform is experimenting with browsable product images and pushing for retailers to spend on YouTube.

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The Final 2020 NewFronts Schedule Is Here

The week of presentations, hosted by the Interactive Advertising Bureau, kicks off Monday.

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Disney Unifies Ad-Tech Approach With New Advertising Platforms Team

Disney creates a new Advertising Platforms team, bringing Hulu's tech together with the rest of its assets to focus on innovation.

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How Disney Is Preparing for TV’s Seismic Shifts Ahead

Rita Ferro chatted with Adweek's Jason Lynch about the future of TV ad sales, upfront timing and the Oscars.

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IAB Snags HQ Trivia Alum Scott Rogowsky as Host of Virtual NewFronts Week

The addition of hosts and co-hosts for the first-ever virtual NewFronts may serve as a "blueprint" for future events.