Snap Pitches New Ad Solutions for Marketers at NewFronts
Snap’s AI tool has appeared to be an unpopular feature over privacy concerns.
Peacock Gives Advertisers a Cinematic Experience With New Ad Formats
The streamer aims to take traditional advertising to the next level at NewFronts.
Samsung Ads Reveals First Conan O’Brien FAST Channel, Panel Data and More
The company announced several performance-focused solutions at its NewFronts presentation.
Prime Video Comes to Freevee While Fire TV Gets FAST at NewFronts
Amazon Ads unveiled a host of new offerings.
YouTube Kicks Off NewFronts With New Shorts Ad Formats
Marketers can access brand advertising, curated content and first slot inventory.
Vizio Debuts Branded Content Studio, Refreshed Home Screen at NewFronts
Founder and CEO William Wang will demonstrate ad solutions and highlight ACR capabilities.
Tubi’s B-to-B Upfronts Campaign Shows the AVOD Has Content for Everyone
Three short films created with Mischief target media-buying audiences and marketers.
Inside Roku’s Journey From Startup to Streaming Power Player
The company's ad business has come a long way from a small office above a Sleepy’s.
The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?
The IAB shakes up its annual digital content event as some buyers question its relevancy.
IAB Reveals 2023 NewFronts Schedule With New Venue
Twitter and Tubi have exited the presentations.
Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade
The publisher will produce vertical video for the platform, which aims to increase its inventory.
Peacock’s Bel-Air Turns Season 2 Upside Down With Fresh Slate of Brand Partners
Sponsors include Lexus, Simply Spiked, State Farm, Target and Xfinity.
Adweek’s TV Upfronts and NewFronts 2023 Calendar
All the information you need about this year's presentations.
Roku Partners With 3 Leading CPG Brands in Further Originals Push
Coca-Cola, Henkel and Scotts have all partnered with the CTV platform.
Best Buy and Roku Partner for Season-Long Brand Integration in Idea House
The partnership features in-show tie-ins, custom content and shoppable overlays.