How Digital Media Can Stay One Step Ahead of the Diversity Revolution
At a NewFronts town hall, moderator Monique Nelson warned that 'culture eats strategy for breakfast.'
CPG Has Shifted From Want to Need, Says General Mills’ Brad Hiranaga
For Brad Hiranaga, General Mills’ chief brand officer of North America, said the current moment has brought both opportunity and responsibility.
NPR, APM and Vibenomics Make a Play for Audio at NewFronts
The companies make their case for trustworthy, timely and direct content in podcasts, news programs and ads.
How Top CMOs Navigated Pandemic Messaging
Brands spoke with Forbes at NewFronts about their experiences.
The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers
Executives showcased new data on changing consumer behavior at the NewFronts.
Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists
For a second year, Vice uses NewFronts to call for industry change.
Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform
In its NewFronts debut, Barstool Sports announced it is building a new creative studio to produce content for brands.
Condé Nast Pitches Diversity to Advertisers at NewFronts
Executives reveal new programming and ad offerings.
Snap Pitches Original Shows in NewFronts Debut
Snapchat executives announced one new show debut and a popular renewal.
Facebook Highlights the Work of Platform’s Creators at NewFronts
The showcase extends to a dedicated page and Instagram account.
Ellen Digital Inks New Projects With Sarah Hyland and Tiffany Haddish
The digital network has nine upcoming digital series with other stars like Ellie Kemper and Tabitha Brown.
Vevo’s NewFronts Pitch Is All About Massive Reach
Vevo wants advertisers to know its music videos reach nearly 150 million Americans monthly across nearly every distributor you could think of.
More Than Half of Buyers Are Shifting Some Linear Ad Spend to Connected TV
The IAB's annual video ad spend study indicates that many buyers are shifting some of their broadcast and cable ad spend to connected TV.
Streaming Is Now More Popular Than Linear on Samsung Smart TVs
The majority of viewing on the country's largest maker of smart TVs is now done streaming content instead of linear.
Agencies Adapt to Messaging Demands and Changing Consumer Viewing Habits
At this year's NewFronts, the emphasis is on 'flexibility.'