What Buyers Liked—and Didn’t Like—About the Virtual NewFronts
Buyers anonymously talked about what they liked—and didn’t like—about the 2020 Digital Content NewFronts.
All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy
Connected TV is the hot new channel, but the different ways of buying it present significant hurdles for marketers.
How Should Marketers Approach Gaming?
There's a lot of buzz around gaming as people play more while they're stuck out home, but how do marketers approach such a unique medium?
3BlackDot Announces 2 New Shows at NewFronts Debut
The production studio behind the film Queen & Slim also specializes in connecting brands with gaming influencers.
The Most Memorable Moments From the 2020 NewFronts
We've rounded up the top NewFronts moments from the dozens of events at this year's virtual conference.
Triller, Complex Networks, Universal Music Group and Brands Team for ‘Cultural NewFronts’
Triller, Universal Music Group and Brands and Complex Networks are participating in a Nextfronts presentation for brand marketers.
The Challenges to Converged Media Buying Are Organizational, Says Xandr’s CRO
Xandr survey finds that half of all TV media-buying teams are still not unified.
TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts
It announced new ways marketers can use the platform, such as branded effects and brand takeovers.
Do Consumers Care About the Difference Between Linear and Connected TV?
There's a lot of buzz in the industry around the different ways to watch TV, but does the average person really care what TV is called?
At NewFronts, Digitas Debuts Trailer for Documentary About Sexism in the Culinary Industry
The film is a tie-up with KitchenAid.
Consumers Weigh These 4 Points When Considering a Streaming Service Subscription
With more streaming services to choose from than ever, consumers consider four key points when deciding whether to subscribe to another one.
Quantcast Is Making Its Audience Insights Tool Available to Marketers
Quantcast shares Covid-19 data and analysis during this year's Newfronts.
YouTube Emphasizes Flexible Ad Buys Following CTV Viewership Spike
YouTube pitched to marketers in personalized Brandcast presentations, emphasizing flexible ad buys following CTV viewership spike.
Here Are the Winners of the 2020 YouTube Works Awards
The most effective U.S. ad campaigns on the video site were honored.
The News Industry Sees ‘Glimmers of Hope,’ Despite a Challenging 2020
Top news executives from BBC Global News, Vice Media and NPR discussed the state of the news industry in a wild 2020.