There was a time when mobile marketing was just a minor consideration. Now, many brand campaigns center wholly around mobile devices, as it is an instrumental component and a vital necessity if a brand wishes to stay competitive. Much of the world now has its eyes fixated on mobile devices, which may explain why mobile ad spend has risen exponentially. Put simply, to reach more customers, you must adapt your marketing campaigns to include mobile. The writers at Adweek discuss much of the mobile marketing movement in their Mobile category. The collection of content in Adweek's Mobile category showcases how many brands are taking charge of their mobile marketing campaigns in various innovative and highly effective ways.

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Finally, a Nice Surprise in 2020: Rian Johnson Just Directed an Ad for Pokémon Go

The Star Wars and Knives Out director helmed a spot for Pokémon GO Fest 2020.

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Walmart China Taps Varcode’s Technology to Improve Food Safety

Varcode is providing Walmart China with a digital technology that allows the retail giant to track the freshness of perishable foods.

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COVID-19’s Impact on Millennial and Gen Z Media Habits — and How Marketers Should Pivot

Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or [...]

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Walmart Streamlines Mobile Shopping With a New App

The retailer has seen 'unprecedented' interest in pickup and delivery.

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Headspace Launches First TV Ad, Offering a Year of Free Subscription for the Unemployed

The company is also launching a new collection focused on stress around unemployment.

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Hinge Will Give You $100 If You Go on a Date for National Day of Unplugging

The dating app Hinge is offering $100 e-gift cards to pause their accounts and go on a date between March 6 and 7.

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Infographic: When It Comes to Using Retail Apps, Women and Men Rate CX Differently

Decibel found the most used apps are: Amazon, Best Buy and Walgreens.

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5 Ways Coronavirus Is Changing Retail in China

China's JD.com found an opportunity in ecommerce after the SARS epidemic in 2003.

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Mobile World Congress Canceled After Coronavirus Scares Off Major Companies

The GSMA has canceled Mobile World Congress after a wave of big companies like Facebook, Amazon and AT&T pulled out over coronavirus fears.

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Navigating Conferences in the Time of Coronavirus

As the coronavirus affects events like the Mobile World Congress, medical professionals offer tips to stay healthy at conferences.

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T-Mobile and Sprint’s $26 Billion Merger Approved by U.S. District Court

The decision still faces a possible hurdle in the California Public Utilities Commission, which has until July to vote on the deal.

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Why Google Going to the Dark Side Is Bad for Advertisers

Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]

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Here’s What Allbirds Has Learned About Ecommerce in China So Far

The DTC brand is on Alibaba’s Tmall to reach 700 million shoppers.

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Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game

The creative director behind the KFC dating simulator knows fandom is a serious business.

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Infographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Services

Americans are turning to mobile medicine as a supplement to healthcare coverage.