Unless you've been living under a rock, you know that many consumers prefer video over any other form of content. And mobile video, in particular, is increasingly popular since many consumers use their mobile devices for just about anything internet-related. And so, mobile video marketing is an integral part of any marketing campaign for brands that wish to remain competitive and appeal to consumer expectations. Mobile videos enable brands to reach new customers, increase brand awareness and improve sales conversions. It is the optimal way to market your products and services. Adweek's Mobile Video category covers a wide range of topics related to mobile video and discuss the successful mobile video strategies of brands large and small.

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What Marketers Should Know About Adventr’s Interactive Digital Video Ads

The ad-tech company raised $5 million in seed capital, including an investment from John Legend.

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On TikTok, USA Today Finds Traction Without News

Its franchises Humankind and Problem Solved have built massive video viewerships.

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Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade

The publisher will produce vertical video for the platform, which aims to increase its inventory.

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The Arena Group Acquires Fexy Studios, Expanding Its Video Footprint

The purchase reflects publishers’ increasing expansion into digital video.

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Free Streaming Service Pluto TV Ups the Ante With International Campaign

The awareness-raising drive is set to run across Europe and South America.

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Video Is ‘Alive and Well’ on LinkedIn Despite Stories Sunsetting

In the place of Stories, LinkedIn introduced Creator Mode and video Cover Stories.

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Infographic: Where Gen Z and Millennials Are Getting Their Entertainment and Distraction

Mobile video has grown tremendously in the last year, largely due to the pandemic.

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T-Mobile’s New TV Streaming Service Aims to Disrupt the ‘Cableopoly’

TVision will be available to the carrier's subscribers on Nov. 1.

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Quibi’s Many Faults. Let Us Count the Ways

Quibi failed for its lack of basic understanding—and adaptation—of social viewing and community.

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How to Stay Legally Compliant in an Altered Age of Advertising Production

A look at advertising law in the time of Covid-19. How to be complaint now.

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Diversity Campaign Tackles Social Issues in Tech With Documentary-Style IGTV Shorts

Led by the Institute of Coding and Accenture-owned Karmarama, the project addresses topics like bias in AI and accessibility in gaming.

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Demystifying Gen Z: Please, No TV commercials

This is Demystifying Gen Z, a video series produced in partnership with WAYV where we sit down with Gen Z. effective advertising.

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Infographic: Top Performing Emojis in Ads

Artificial intelligence is helping to direct social media strategy.

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YouTube Tech Titan Marques Brownlee’s Empire Is Growing

More than 15 million subscribers on YouTube come to Brownlee for his tech reviews.