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Samsung Doubles Down on Commitment to Foldable Phones

The 'Flex Your Way' campaign targets a 'new generation' with Galaxy.

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Samsung Aims Newest Ads at Gen Z, ‘One of the Most Creative Generations in Human History’

Galaxy's versatility is on display in Samsung's new collaborative smartphone ad.

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When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect

The consensus among the ad industry is that opt-in rates will be low, but what happens next is anyone’s guess with almost half of all marketers now scurrying for a [...]

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How Nike and Adidas Have Driven Mobile-Based Loyalty

Voice

Master mobile and keep your customers’ various needs in mind.

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Google Will Lower Some Payment Fees for App Developers

The move follows a similar course of action taken by Apple this fall when the company reduced its cut to 15% for developers who only make under $1 million in [...]

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How Your Landing Page Is Sabotaging Your Google Ads Success

You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]

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3 Marketing Tactics for Credit Unions to Win Over Millennials

Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.

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Why Google Going to the Dark Side Is Bad for Advertisers

Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]

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An SEO Consultant’s 4-Point SEO Holiday Wish List for Santa

This year, I want to take a more childish approach and write an SEO wish list for Santa. Here are four things that I want from Santa. These wishes are [...]

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The Challenge of a (Really) Short-Form Direct Response Ad

It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into the space of a Facebook ad, Instagram ad, or Twitter [...]

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7 Steps to Advertising to the Emerging Gen Z Consumer

Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself. But it perhaps explains the complexity [...]

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The 1-2-3 Guide to Ace Mobile App User Acquisition

Acquiring users for your native mobile app isn’t a new challenge, but it keeps getting harder. The number of apps on the market keeps on rising, and competition in every [...]

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The Search Marketer’s Challenge — Striking the Right Balance

Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array [...]

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QR Codes Are Even More Relevant in 2019

QR codes are making a comeback and brands, agencies and traditional marketers are finding innovative ways to utilize them as an effective means of passing product information in-store, bringing static [...]

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3 Reasons Why Achieving Organic Search Success Has Gotten Harder

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus [...]